📚 Ianis's Book Journal

Empty Planet: The Shock of Global Population Decline
Empty Planet: The Shock of Global Population Decline (by Darrell Bricker and John Ibbitson)

From the authors of the bestselling The Big Shift, a provocative argument that the global population will soon begin to decline, dramatically reshaping the social, political, and economic landscape.

For half a century, statisticians, pundits, and politicians have warned that a burgeoning planetary population will soon overwhelm the earth's resources. But a growing number of experts are sounding a different kind of alarm. Rather than growing exponentially, they argue, the global population is headed for a steep decline.
Throughout history, depopulation was the product of catastrophe: ice ages, plagues, the collapse of civilizations. This time, however, we're thinning ourselves deliberately, by choosing to have fewer babies than we need to replace ourselves. In much of the developed and developing world, that decline is already underway, as urbanization, women's empowerment, and waning religiosity lead to smaller and smaller families. In Empty Planet, Ibbitson and Bricker travel from South Florida to Sao Paulo, Seoul to Nairobi, Brussels to Delhi to Beijing, drawing on a wealth of research and firsthand reporting to illustrate the dramatic consequences of this population decline--and to show us why the rest of the developing world will soon join in.
They find that a smaller global population will bring with it a number of benefits: fewer workers will command higher wages; good jobs will prompt innovation; the environment will improve; the risk of famine will wane; and falling birthrates in the developing world will bring greater affluence and autonomy for women. But enormous disruption lies ahead, too. We can already see the effects in Europe and parts of Asia, as aging populations and worker shortages weaken the economy and impose crippling demands on healthcare and social security. The United States is well-positioned to successfully navigate these coming demographic shifts--that is, unless growing isolationism and anti-immigrant backlash lead us to close ourselves off just as openness becomes more critical to our survival than ever before.
Rigorously researched and deeply compelling, Empty Planet offers a vision of a future that we can no longer prevent--but one that we can shape, if we choose.

The Systems Bible: The Beginner's Guide to Systems Large and Small
The Systems Bible: The Beginner's Guide to Systems Large and Small (by John Gall)

Being the Third Edition of Systemantics, extensively revised and expanded by the addition of several new Chapters including new Axioms, Theorems, and Rules of Thumb, together with many new Case Histories and Horrible Examples.

Technical Blogging: Turn Your Expertise into a Remarkable Online Presence
Technical Blogging: Turn Your Expertise into a Remarkable Online Presence (by Antonio Cangiano)

Technical Blogging is the first book to specifically teach programmers, technical people, and technically-oriented entrepreneurs how to become successful bloggers. There is no magic to successful blogging; with this book you'll learn the techniques to attract and keep a large audience of loyal, regular readers and leverage this popularity to achieve your goals.

Become more influential and earn extra money by blogging. Whether you want to create a popular technical blog from scratch or take your blog to the next level, this book shows you how.

Technical blogging expert Antonio Cangiano shares his extensive expertise with you, sparing no details and laying out a complete step by step road map to help you plan, create, market, monetize, and grow your own popular blog.

Antonio will guide you through all the choices you have to make in setting up a successful blog, teach you the key things you need to know to write blog posts that get read, and give you the tools to produce content regularly

You'll learn how to promote your blog, understand traffic statistics, and build a community. And once you've built it, you'll learn how to benefit from it: advance your career, make money from your blog, use it to promote your products or company, and take advantage of your blog to the fullest. And when your blog takes off, Antonio will show you how to avoid the pitfalls of success.

Technical Blogging is the only guide you'll need to create and maintain a successful technical blog.

The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power (by Shoshana Zuboff)

THE TOP 10 SUNDAY TIMES BESTSELLER

'Everyone needs to read this book as an act of digital self-defense.' -- Naomi Klein, Author of No Logo, the Shock Doctrine, This Changes Everything and No is Not Enough

The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control us.

The heady optimism of the Internet's early days is gone. Technologies that were meant to liberate us have deepened inequality and stoked divisions. Tech companies gather our information online and sell it to the highest bidder, whether government or retailer. Profits now depend not only on predicting our behaviour but modifying it too. How will this fusion of capitalism and the digital shape our values and define our future?

Shoshana Zuboff shows that we are at a crossroads. We still have the power to decide what kind of world we want to live in, and what we decide now will shape the rest of the century. Our choices: allow technology to enrich the few and impoverish the many, or harness it and distribute its benefits.

The Age of Surveillance Capitalism is a deeply-reasoned examination of the threat of unprecedented power free from democratic oversight. As it explores this new capitalism's impact on society, politics, business, and technology, it exposes the struggles that will decide both the next chapter of capitalism and the meaning of information civilization. Most critically, it shows how we can protect ourselves and our communities and ensure we are the masters of the digital rather than its slaves.

The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty
The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty (by Clayton M. Christensen and Efosa Ojomo and Karen Dillon)

Clayton M. Christensen, the author of such business classics as The Innovator’s Dilemma and the New York Times bestseller How Will You Measure Your Life, and co-authors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity, and offers a groundbreaking solution for true and lasting change.

Global poverty is one of the world’s most vexing problems. For decades, we’ve assumed smart, well-intentioned people will eventually be able to change the economic trajectory of poor countries. From education to healthcare, infrastructure to eradicating corruption, too many solutions rely on trial and error. Essentially, the plan is often to identify areas that need help, flood them with resources, and hope to see change over time.

But hope is not an effective strategy.

Clayton M. Christensen and his co-authors reveal a paradox at the heart of our approach to solving poverty. While noble, our current solutions are not producing consistent results, and in some cases, have exacerbated the problem. At least twenty countries that have received billions of dollars’ worth of aid are poorer now.

Applying the rigorous and theory-driven analysis he is known for, Christensen suggests a better way. The right kind of innovation not only builds companies—but also builds countries. The Prosperity Paradox identifies the limits of common economic development models, which tend to be top-down efforts, and offers a new framework for economic growth based on entrepreneurship and market-creating innovation. Christensen, Ojomo, and Dillon use successful examples from America’s own economic development, including Ford, Eastman Kodak, and Singer Sewing Machines, and shows how similar models have worked in other regions such as Japan, South Korea, Nigeria, Rwanda, India, Argentina, and Mexico.

The ideas in this book will help companies desperate for real, long-term growth see actual, sustainable progress where they’ve failed before. But The Prosperity Paradox is more than a business book; it is a call to action for anyone who wants a fresh take for making the world a better and more prosperous place.

Be Fearless: 5 Principles for a Life of Breakthroughs and Purpose
Be Fearless: 5 Principles for a Life of Breakthroughs and Purpose (by Jean Case)

Philanthropist, investor, and technology pioneer Jean Case brings to life the five Be Fearless principles common to the people and organizations that change the world.

This book is a call to action for those seeking to live extraordinary lives and bring about transformational change.

When National Geographic Chairman Jean Case set out to investigate the core qualities of great change makers, past and present, from inventors to revolutionaries, she found five surprising traits all had in common. They weren’t wealth, privilege, or even genius. It was that all of these exceptional men and women chose to make a “big bet,” take bold risks, learn from their failures, reach beyond their bubbles, and let urgency conquer fear.

Throughout Be Fearless, Jean vividly illustrates these principles through storytelling—from her own transformational life experiences, to Jane Goodall’s remarkable breakthroughs in understanding and protecting chimpanzees, to celebrity chef José Andrés’ decision to be a “first responder” and take his kitchen to the sites of devastating hurricanes to feed the hungry, to Bryan Stevenson’s ambitious efforts to end incarceration inequities, and more. She shares new insights to stories you might think you know—like AirBnB’s tale of starting from scratch to transform the hospitality industry, to John F. Kennedy’s history-making moonshot—and gems from changemakers you’ve never heard of.

Weaving together storytelling, practical tips and inspiration, Be Fearless will teach you how to put the five fearless principles to work so that they too can spark the sorts of remarkable breakthroughs that change the world.

The Surprising Science of Meetings: How You Can Lead Your Team to Peak Performance
The Surprising Science of Meetings: How You Can Lead Your Team to Peak Performance (by Steven G. Rogelberg)

A recent estimate suggests that employees endure a staggering 55 million meetings a day in the United States. This tremendous time investment yields only modest returns. No organization made up of human beings is immune from the all-too-common meeting gripes: those that fail to engage, those that inadvertently encourage participants to tune out, and those that blatantly disregard participants' time. Most companies and leaders view poor meetings as an inevitable cost of doing business. But managers can take heart: researchers now have a clear understanding of the key drivers that make meetings successful. In The Surprising Science of Meetings, Steven G. Rogelberg, researcher and consultant to some of the world's most successful companies, draws from extensive research, analytics and data mining, and survey interviews with over 5,000 employees across a range of industries to share the proven practices and techniques that help managers and employees enhance the quality of their meetings. For those who lead and participate in meetings, Rogelberg provides immediate direction, guidance, and relief, offering a how-to guide to change your working life starting today.

The Idea Factory: Bell Labs and the Great Age of American Innovation
The Idea Factory: Bell Labs and the Great Age of American Innovation (by Jon Gertner)

The definitive history of America’s greatest incubator of innovation, the birthplace of some of the 20th century’s most influential technologies, including the integrated circuit, the communications satellite and the cell phone.

From its beginnings in the 1920s until its demise in the 1980s, Bell Labs—officially, the research and development wing of AT&T—was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, it’s hard to find an aspect of modern life that hasn’t been touched by Bell Labs.

Why did so many transformative ideas come from Bell Labs?  In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century’s most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men—Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker—who spent their careers at Bell Labs. Their job was to research and develop the future of communications.  Small-town boys, childhood hobbyists, oddballs: they give the lie to the idea that Bell Labs was a grim cathedral of top-down command and control.

Gertner brings to life the powerful alchemy of the forces at work behind Bell Labs inventions, teasing out the intersections between science, business, and society. He distills the lessons that abide: how to recruit and nurture young talent; how to organize and lead fractious employees; how to find solutions to the most stubbornly vexing problems; how to transform a scientific discovery into a marketable product, then make it even better, cheaper, or both. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born.
The Idea Factory is the story of the origins of modern communications and the beginnings of the information age—a deeply human story of extraordinary men who were given extraordinary means—time, space, funds, and access to one another—and edged the world into a new dimension.

Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age
Dealers of Lightning: Xerox PARC and the Dawn of the Computer Age (by Michael A. Hiltzik)

In the bestselling tradition of The Soul of a New Machine, Dealers of Lightning is a fascinating journey of intellectual creation. In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses, a group of computer eccentrics dubbed PARC. This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser printer, and the graphical interface (one of the main precursors of the Internet), only to see these breakthroughs rejected by the corporation. Yet, instead of giving up, these determined inventors turned their ideas into empires that radically altered contemporary life and changed the world.

Based on extensive interviews with the scientists, engineers, administrators, and executives who lived the story, this riveting chronicle details PARC's humble beginnings through its triumph as a hothouse for ideas, and shows why Xerox was never able to grasp, and ultimately exploit, the cutting-edge innovations PARC delivered. Dealers of Lightning offers an unprecedented look at the ideas, the inventions, and the individuals that propelled Xerox PARC to the frontier of technohistoiy--and the corporate machinations that almost prevented it from achieving greatness.

Principles of Economics
Principles of Economics (by N. Gregory Mankiw)

With its clear and engaging writing style, Principles of Economics (Sixth Edition) continues to be one of the most popular books on economics available today. Mankiw emphasizes material that you are likely to find interesting about the economy (particularly if you are studying economics for the first time), including real-life scenarios, useful facts, and the many ways economic concepts play a role in the decisions you make every day.

Programming Phoenix: Productive |> Reliable |> Fast
Programming Phoenix: Productive |> Reliable |> Fast (by Chris McCord and Bruce Tate and Jose Valim)

Don't accept the compromise between fast and beautiful: you can have it all. Phoenix creator Chris McCord, Elixir creator Jose Valim, and award-winning author Bruce Tate walk you through building an application that's fast and reliable. At every step, you'll learn from the Phoenix creators not just what to do, but why. Packed with insider insights, this definitive guide will be your constant companion in your journey from Phoenix novice to expert, as you build the next generation of web applications.

Phoenix is the long-awaited web framework based on Elixir, the highly concurrent language that combines a beautiful syntax with rich metaprogramming. The authors, who developed the earliest production Phoenix applications, will show you how to create code that's easier to write, test, understand, and maintain.

The best way to learn Phoenix is to code, and you'll get to attack some interesting problems. Start working with controllers, views, and templates within the first few pages. Build an in-memory repository, and then back it with an Ecto database layer. Learn to use change sets and constraints that keep readers informed and your database integrity intact. Craft your own interactive application based on the channels API for the real-time, high-performance applications that this ecosystem made famous. Write your own authentication components called plugs, and even learn to use the OTP layer for monitored, reliable services. Organize your code with umbrella projects so you can keep your applications modular and easy to maintain.

This is a book by developers and for developers, and we know how to help you ramp up quickly. Any book can tell you what to do. When you've finished this one, you'll also know why to do it.

What You Need:

To work through this book, you will need a computer capable of running Erlang 17 or better, Elixir 1.1, or better, Phoenix 1.0 or better, and Ecto 1.0 or better. A rudimentary knowledge of Elixir is also highly recommended.

Programming Elixir ≥ 1.6: Functional |> Concurrent |> Pragmatic |> Fun
Programming Elixir ≥ 1.6: Functional |> Concurrent |> Pragmatic |> Fun (by Dave Thomas)

This book is the introduction to Elixir for experienced programmers, completely updated for Elixir 1.6 and beyond. Explore functional programming without the academic overtones (tell me about monads just one more time). Create concurrent applications, butget them right without all the locking and consistency headaches. Meet Elixir, a modern, functional, concurrent language built on the rock-solid Erlang VM. Elixir's pragmatic syntax and built-in support for metaprogramming will make you productive and keep you interestedfor the long haul. Maybe the time is right for the Next Big Thing. Maybe it's Elixir.

Functional programming techniques help you manage the complexities of today's real-world, concurrent systems; maximize uptime; and manage security. Enter Elixir, with its modern, Ruby-like, extendable syntax, compile and runtime evaluation, hygienic macro system, and more. But, just as importantly, Elixir brings a sense of enjoyment to parallel,functional programming. Your applications become fun to work with, and the language encourages you to experiment.

Part 1 covers the basics of writing sequential Elixir programs. We'll look at the language, the tools, and the conventions. Part 2 uses these skills to start writing concurrent code-applications that use all the cores on your machine, or all the machines on your network! And we do it both with and without OTP. Part 3 looks at the more advanced features of the language, from DSLs and code generation to extending the syntax.

This edition is fully updated with all the new features of Elixir 1.6, with a new chapter on structuring OTP applications, and new sections on the debugger, code formatter, Distillery, and protocols.

What You Need:

You'll need a computer, a little experience with another high-levellanguage, and a sense of adventure. No functional programmingexperience is needed.

GDP: A Brief but Affectionate History - Revised and expanded Edition
GDP: A Brief but Affectionate History - Revised and expanded Edition (by Diane Coyle)

Why did the size of the U.S. economy increase by 3 percent on one day in mid-2013—or Ghana's balloon by 60 percent overnight in 2010? Why did the U.K. financial industry show its fastest expansion ever at the end of 2008—just as the world’s financial system went into meltdown? And why was Greece’s chief statistician charged with treason in 2013 for apparently doing nothing more than trying to accurately report the size of his country’s economy? The answers to all these questions lie in the way we define and measure national economies around the world: Gross Domestic Product. This entertaining and informative book tells the story of GDP, making sense of a statistic that appears constantly in the news, business, and politics, and that seems to rule our lives—but that hardly anyone actually understands.

Diane Coyle traces the history of this artificial, abstract, complex, but exceedingly important statistic from its eighteenth- and nineteenth-century precursors through its invention in the 1940s and its postwar golden age, and then through the Great Crash up to today. The reader learns why this standard measure of the size of a country’s economy was invented, how it has changed over the decades, and what its strengths and weaknesses are. The book explains why even small changes in GDP can decide elections, influence major political decisions, and determine whether countries can keep borrowing or be thrown into recession. The book ends by making the case that GDP was a good measure for the twentieth century but is increasingly inappropriate for a twenty-first-century economy driven by innovation, services, and intangible goods.

A Farewell to Alms: A Brief Economic History of the World
A Farewell to Alms: A Brief Economic History of the World (by Gregory Clark)

Why are some parts of the world so rich and others so poor? Why did the Industrial Revolution--and the unprecedented economic growth that came with it--occur in eighteenth-century England, and not at some other time, or in some other place? Why didn't industrialization make the whole world rich--and why did it make large parts of the world even poorer? In A Farewell to Alms, Gregory Clark tackles these profound questions and suggests a new and provocative way in which culture--not exploitation, geography, or resources--explains the wealth, and the poverty, of nations.
Countering the prevailing theory that the Industrial Revolution was sparked by the sudden development of stable political, legal, and economic institutions in seventeenth-century Europe, Clark shows that such institutions existed long before industrialization. He argues instead that these institutions gradually led to deep cultural changes by encouraging people to abandon hunter-gatherer instincts-violence, impatience, and economy of effort-and adopt economic habits-hard work, rationality, and education.
The problem, Clark says, is that only societies that have long histories of settlement and security seem to develop the cultural characteristics and effective workforces that enable economic growth. For the many societies that have not enjoyed long periods of stability, industrialization has not been a blessing. Clark also dissects the notion, championed by Jared Diamond in Guns, Germs, and Steel, that natural endowments such as geography account for differences in the wealth of nations.
A brilliant and sobering challenge to the idea that poor societies can be economically developed through outside intervention, A Farewell to Alms may change the way global economic history is understood.

American Colossus: The Triumph of Capitalism, 1865-1900
American Colossus: The Triumph of Capitalism, 1865-1900 (by H. W. Brands)

In this grand-scale narrative history, two-time Pulitzer Prize finalist H. W. Brands brilliantly portrays the emergence, in a remarkably short time, of a recognizably modern America.

American Colossus captures the decades between the Civil War and the turn of the twentieth century, when a few breathtakingly wealthy businessmen transformed the United States from an agrarian economy to a world power. From the first Pennsylvania oil gushers to the rise of Chicago skyscrapers, this spellbinding narrative shows how men like Morgan, Carnegie, and Rockefeller ushered in a new era of unbridled capitalism. In the end America achieved unimaginable wealth, but not without cost to its traditional democratic values.

The Rise and Fall of American Growth: The U.S. Standard of Living since the Civil War
The Rise and Fall of American Growth: The U.S. Standard of Living since the Civil War (by Robert J. Gordon)

In the century after the Civil War, an economic revolution improved the American standard of living in ways previously unimaginable. Electric lighting, indoor plumbing, motor vehicles, air travel, and television transformed households and workplaces. But has that era of unprecedented growth come to an end? Weaving together a vivid narrative, historical anecdotes, and economic analysis, The Rise and Fall of American Growth challenges the view that economic growth will continue unabated, and demonstrates that the life-altering scale of innovations between 1870 and 1970 cannot be repeated. Robert Gordon contends that the nation's productivity growth will be further held back by the headwinds of rising inequality, stagnating education, an aging population, and the rising debt of college students and the federal government, and that we must find new solutions. A critical voice in the most pressing debates of our time, The Rise and Fall of American Growth is at once a tribute to a century of radical change and a harbinger of tougher times to come.

The Black Swan: Second Edition: The Impact of the Highly Improbable Fragility"
The Black Swan: Second Edition: The Impact of the Highly Improbable Fragility" (by Nassim Nicholas Taleb)

The Black Swan is a standalone book in Nassim Nicholas Taleb’s landmark Incerto series, an investigation of opacity, luck, uncertainty, probability, human error, risk, and decision-making in a world we don’t understand. The other books in the series are Fooled by Randomness, Antifragile, Skin in the Game, and The Bed of Procrustes.

A black swan is a highly improbable event with three principal characteristics: It is unpredictable; it carries a massive impact; and, after the fact, we concoct an explanation that makes it appear less random, and more predictable, than it was. The astonishing success of Google was a black swan; so was 9/11. For Nassim Nicholas Taleb, black swans underlie almost everything about our world, from the rise of religions to events in our own personal lives.
 
Why do we not acknowledge the phenomenon of black swans until after they occur? Part of the answer, according to Taleb, is that humans are hardwired to learn specifics when they should be focused on generalities. We concentrate on things we already know and time and time again fail to take into consideration what we don’t know. We are, therefore, unable to truly estimate opportunities, too vulnerable to the impulse to simplify, narrate, and categorize, and not open enough to rewarding those who can imagine the “impossible.”
 
For years, Taleb has studied how we fool ourselves into thinking we know more than we actually do. We restrict our thinking to the irrelevant and inconsequential, while large events continue to surprise us and shape our world. In this revelatory book, Taleb explains everything we know about what we don’t know, and this second edition features a new philosophical and empirical essay, “On Robustness and Fragility,” which offers tools to navigate and exploit a Black Swan world.
 
Elegant, startling, and universal in its applications, The Black Swan will change the way you look at the world. Taleb is a vastly entertaining writer, with wit, irreverence, and unusual stories to tell. He has a polymathic command of subjects ranging from cognitive science to business to probability theory. The Black Swan is a landmark book—itself a black swan.
 
Praise for Nassim Nicholas Taleb
 
“The most prophetic voice of all.”—GQ
 
Praise for The Black Swan
 
“[A book] that altered modern thinking.”—The Times (London)
 
“A masterpiece.”—Chris Anderson, editor in chief of Wired, author of The Long Tail
 
“Idiosyncratically brilliant.”—Niall Ferguson, Los Angeles Times
 
“The Black Swan changed my view of how the world works.”—Daniel Kahneman, Nobel laureate
 
“[Taleb writes] in a style that owes as much to Stephen Colbert as it does to Michel de Montaigne. . . . We eagerly romp with him through the follies of confirmation bias [and] narrative fallacy.”—The Wall Street Journal
 
“Hugely enjoyable—compelling . . . easy to dip into.”—Financial Times
 
“Engaging . . . The Black Swan has appealing cheek and admirable ambition.”—The New York Times Book Review

REPOSITIONING: Marketing in an Era of Competition, Change and Crisis
REPOSITIONING: Marketing in an Era of Competition, Change and Crisis (by Jack Trout and Steve Rivkin)

The book that completes Positioning . . .

Thirty years ago, Jack Trout and Al Ries published their classic bestseller, Positioning: The Battle for Your Mind—a book that revolutionized the world of marketing. But times have changed. Competition is fiercer. Consumers are savvier. Communications are faster. And once-successful companies are in crisis mode.

Repositioning shows you how to adapt, compete—and succeed—in today’s overcrowded marketplace. Global marketing expert Jack Trout has retooled his most effective positioning strategies—providing a must-have arsenal of proven marketing techniques specifically redesigned for our current climate. With Repositioning, you can conquer the “3 Cs” of business: Competition, Change, and Crisis . . . BEAT THE COMPETITION: Challenge your rivals, differentiate your product, increase your value, and stand out in the crowd. CHANGE WITH THE TIMES: Use the latest technologies, communications, and multimedia resources to connect with your consumers. MANAGE A CRISIS: Cope with everything from profi t losses and rising costs to bad press and PR nightmares. Even if your company is doing well, these cutting-edge marketing observations can keep you on top of your game and ahead of the pack. You’ll discover how expanding product lines may decrease your overall sales, why new brand names often outsell established brands, and why slashing prices is usually a bad idea. You’ll learn the dangers of attacking your competitors head-on—and the value of emphasizing value. You’ll see how consumers can have too many choices to pick from—and what you can do to make them pick your brand.

Drawing from the latest research studies, consumer statistics, and business-news headlines, Trout reveals the hidden psychological motives that drive today’s market. Understanding the mindset of your consumers is half the battle. Winning in today’s world is often a matter of repositioning. It’s how you rethink the strategies you’ve always relied on. It’s how you regain the success you’ve worked so hard for. It’s how you win the new battle of the mind.

How to Measure Anything: Finding the Value of Intangibles in Business
How to Measure Anything: Finding the Value of Intangibles in Business (by Douglas W. Hubbard)

Now updated with new measurement methods and new examples,How to Measure Anything shows managers how to informthemselves in order to make less risky, more profitable businessdecisions This insightful and eloquent book will show you how to measurethose things in your own business, government agency or otherorganization that, until now, you may have considered"immeasurable," including customer satisfaction, organizationalflexibility, technology risk, and technology ROI.Adds new measurement methods, showing how they can be appliedto a variety of areas such as risk management and customersatisfactionSimplifies overall content while still making the moretechnical applications available to those readers who want to digdeeperContinues to boldly assert that any perception of"immeasurability" is based on certain popular misconceptions aboutmeasurement and measurement methodsShows the common reasoning for calling something immeasurable,and sets out to correct those ideasOffers practical methods for measuring a variety of"intangibles"Provides an online database (www.howtomeasureanything.com) ofdownloadable, practical examples worked out in detailedspreadsheetsWritten by recognized expert Douglas Hubbard—creator ofApplied Information Economics—How to Measure Anything,Third Edition illustrates how the author has used his approachacross various industries and how any problem, no matter howdifficult, ill defined, or uncertain can lend itself to measurementusing proven methods.

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (by Clayton M. Christensen)

Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors

A Wall Street Journal and Businessweek bestseller. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations.

The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen.

His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership.

Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices.

Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation.

Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.

The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale
The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale (by Jeff Thull)

A snapshot of today's B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for the future. Customer bases are eroding. Satisfaction and retention rates are dropping, and customer relationships are not expanding.

In The Prime Solution, author Jeff Thull presents sellers with the integrated, cross-functional approach required to develop and deliver compelling whole solutions, and profit in today's complex B2B environment.

The Prime Solution leads B2B sellers through major components of the value promise system, such as the creation, marketing, selling, implementing, and measurement of whole solutions, or prime solutions, that fully deliver on their promise to customers.

The Prime Solution shows sellers how to turn value fulfillment into a core competency, because they've helped customers understand and achieve the full value of the products and services they've purchased. The power of this model rests in closing the "value gap", or that frustrating division often created by sellers who have either been unable or unwilling to fulfill the promises they've made about their products, and by customers who are unwilling or unable to comprehend the total value received.

Author Jeff Thull describes a disciplined, "all-hands" approach that involves all the teams in an organization connected to the customer: R&D, marketing, sales, and service. This practical, whole solutions approach has been used with astonishing success by small to midsized companies as well as major corporations worldwide.

Whether in technology, manufacturing, professional services, health care, or finance, this is a guide for professionals involved in creating, marketing, and delivering complex B2B products and services. Senior management, sales and marketing managers, technical specialists, product managers, customer service and account managers will find new ideas and tactical solutions in The Prime Solution that will go a long way in closing the "value gap" and increasing revenue.

Positioning: The Battle for Your Mind
Positioning: The Battle for Your Mind (by Al Ries and Jack Trout)

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition's weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.

The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two (by Al Ries and Jack Trout)

Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.

It's Not the Big That Eat the Small...It's the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business
It's Not the Big That Eat the Small...It's the Fast That Eat the Slow: How to Use Speed as a Competitive Tool in Business (by Jason Jennings and Laurence Haughton)

Conventional wisdom once told us big companies are unbeatable... and eat smaller competitors for breakfast.

Not anymore. These days It's Not the Big that Eat the Small... It's the FAST that Eat the Slow!

Jason Jennings and Laurence Haughton discovered what separates today's icons of speed from everybody else.They asked questions like:What is the difference between speed and haste? Where does business go to spot trends before the competition?How can leaders help people stop dreading high velocity and rediscover the thrill of deciding, acting and staying fast?And studied the world's fastest companies like: H&M Europe's fast fashion phenomenon now poised to threaten apparel stores in America.AOL who gulped down Netscape and Time Warner in record time. Charles Schwab the new dominant name in discount and on-line financial services.The results are in this sensational book... a national bestseller, translated all over the globe and universally praised.

Would you like to make speed a competitive tool in your business? Here's your roadmap!

Differentiate or Die: Survival in Our Era of Killer Competition
Differentiate or Die: Survival in Our Era of Killer Competition (by Jack Trout and Steve Rivkin)

A newly revised and expanded edition of the revolutionary business classic, Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything (by Guy Kawasaki)

Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success.

This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic.

Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture.

The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.

Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start.

'The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights' Arianna Huffington, president and editor in chief, Huffington Post

'A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company' Michael Moritz, Sequoia Capita

Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment.

The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market
The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market (by Michael Treacy and Fred Wiersema)

The classic bestseller outlining tactics for any business striving to achieve market dominance
What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered.
Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

Start Small, Stay Small: A Developer's Guide to Launching a Startup
Start Small, Stay Small: A Developer's Guide to Launching a Startup (by Rob Walling)

Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment. This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap. This book assumes: * You don't have $6M of investor funds sitting in your bank account * You're not going to relocate to the handful of startup hubs in the world * You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this. Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.

Traction: How Any Startup Can Achieve Explosive Customer Growth
Traction: How Any Startup Can Achieve Explosive Customer Growth (by Gabriel Weinberg and Justin Mares)

In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth

'Anyone trying to break through to new customers can use this smart, ambitious book'
Eric Ries, author of The Lean Startup

Most startups don't fail because they can't build a product. Most startups fail because they can't get traction.

Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers.

Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice'
Seth Godin, author of Linchpin

Programming Rust: Fast, Safe Systems Development
Programming Rust: Fast, Safe Systems Development (by Jim Blandy and Jason Orendorff)

Rust is a new systems programming language that combines the performance and low-level control of C and C++ with memory safety and thread safety. Rust’s modern, flexible types ensure your program is free of null pointer dereferences, double frees, dangling pointers, and similar bugs, all at compile time, without runtime overhead. In multi-threaded code, Rust catches data races at compile time, making concurrency much easier to use.

Written by two experienced systems programmers, this book explains how Rust manages to bridge the gap between performance and safety, and how you can take advantage of it. Topics include:How Rust represents values in memory (with diagrams)Complete explanations of ownership, moves, borrows, and lifetimesCargo, rustdoc, unit tests, and how to publish your code on crates.io, Rust’s public package repositoryHigh-level features like generic code, closures, collections, and iterators that make Rust productive and flexibleConcurrency in Rust: threads, mutexes, channels, and atomics, all much safer to use than in C or C++Unsafe code, and how to preserve the integrity of ordinary code that uses itExtended examples illustrating how pieces of the language fit together

Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity (by Kim Scott)

Now a New York Times and Wall Street Journal bestseller

"I raced through Radical Candor--It’s thrilling to learn a framework that shows how to be both a better boss and a better colleague. Radical Candor is packed with illuminating truths, insightful advice, and practical suggestions, all illustrated with engaging (and often funny) stories from Kim Scott’s own experiences at places like Apple, Google, and various start-ups. Indispensable." —Gretchen Rubin author of New York Times bestseller The Happiness Project

"Reading Radical Candor will help you build, lead, and inspire teams to do the best work of their lives. Kim Scott's insights--based on her experience, keen observational intelligence and analysis--will help you be a better leader and create a more effective organization." —Sheryl Sandberg author of the New York Times bestseller Lean In

"Kim Scott has a well-earned reputation as a kick-ass boss and a voice that CEOs take seriously. In this remarkable book, she draws on her extensive experience to provide clear and honest guidance on the fundamentals of leading others: how to give (and receive) feedback, how to make smart decisions, how to keep moving forward, and much more. If you manage people--whether it be 1 person or a 1,000--you need Radical Candor. Now." —Daniel Pink author of New York Times bestseller Drive

From the time we learn to speak, we’re told that if you don’t have anything nice to say, don’t say anything at all. When you become a manager, it’s your job to say it--and your obligation.

Author Kim Scott was an executive at Google and then at Apple, where she worked with a team to develop a class on how to be a good boss. She has earned growing fame in recent years with her vital new approach to effective management, Radical Candor.

Radical Candor is a simple idea: to be a good boss, you have to Care Personally at the same time that you Challenge Directly. When you challenge without caring it’s obnoxious aggression; when you care without challenging it’s ruinous empathy. When you do neither it’s manipulative insincerity.

This simple framework can help you build better relationships at work, and fulfill your three key responsibilities as a leader: creating a culture of feedback (praise and criticism), building a cohesive team, and achieving results you’re all proud of.

Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Taken from years of the author’s experience, and distilled clearly giving actionable lessons to the reader; it shows managers how to be successful while retaining their humanity, finding meaning in their job, and creating an environment where people both love their work and their colleagues.

Programming Elm: Build Safe, Sane, and Maintainable Front-End Applications
Programming Elm: Build Safe, Sane, and Maintainable Front-End Applications (by JEREMY. FAIRBANK and Jeremy Fairbank)

Elm brings the safety and stability of functional programing to front-end development, making it one of the most popular new languages. Elm's functional nature and static typing means that run-time errors are nearly impossible, and it compiles to JavaScript for easy web deployment. This book helps you take advantage of this new language in your web site development. Learn how the Elm Architecture will help you create fast applications. Discover how to integrate Elm with JavaScript so you can update legacy applications. See how Elm tooling makes deployment quicker and easier.

Functional programming offers safer applications with decreased runtime errors, but functional solutions that are type safe and easy to use have been hard to find, until the Elm language. Elm has the benefits of functional languages while compiling to JavaScript. This book provides a complete tutorial for the Elm language, starting with a simple static application that introduces Elm syntax, modules, and the virtual DOM, to exploring how to create a UI using functions. See how Elm handles the issues of state in functional languages. You'll continue to build up larger applications involving HTTP requests for communication. Integrate your Elm applications with JavaScript so you can update legacy applications or take advantage of JavaScript resources.

Elm also provides built-in tooling to alleviate the tooling creep that's so common in JavaScript. This book covers Elm's deployment and testing tools that ease development confusion. Dive into advanced concepts including creating single-page applications, and creating performance improvements. Elm expert Jeremy Fairbank brings his years of web development experience to teaching how to use Elm for front-end development.

Your web UIs will be faster, safer, and easier to develop with Elm and this tutorial.

What You Need:

You will need the latest version of Elm, 0.18, along with a browser to run the examples in this book.

Getting Clojure: Build Your Functional Skills One Idea at a Time
Getting Clojure: Build Your Functional Skills One Idea at a Time (by Russ Olsen)

Behind every programming language lies a vision of how programs should be built. The vision behind Clojure is of a radically simple language framework holding together a sophisticated collection of programming features. Learning Clojure involves much more than just learning the mechanics of the language. To really get Clojure you need to understand the ideas underlying this structure of framework and features. You need this book: an accessible introduction to Clojure that focuses on the ideas behind the language as well as the practical details of writing code.

Clojure attracts developers on the cutting edge and is arguably the best language for learning to program in the functional style without compromise. But this comes with a steep learning curve. Getting Clojure directly addresses this by teaching you how to think functionally as it teaches you the language. You'll learn about Clojure's powerful data structures and high-level functions, but you'll also learn what it means for a language to be functional, and how to think in Clojure's functional way.

Each chapter of Getting Clojure takes a feature or two or three from the language, explains the syntax and the mechanics behind that feature so that you can make it work before digging into the deeper questions: What is the thinking behind the feature? And how does it fit in with the rest of the language? In Getting Clojure you'll learn Clojure's very simple syntax, but you'll also learn why that syntax is integral the way the language is constructed. You'll discover that most data structures in Clojure are immutable, but also why that leads to more reliable programs. And you'll see how easy it is to write Clojure functions and also how you can use those functions to build complex and capable systems.

With real-world examples of how working Clojure programmers use the language, Getting Clojure will help you see the challenges of programming through the eye of experienced Clojure developers.

What You Need:

You will need to some background in programming. To follow along with the examples in the book, you will need Java 6 or new, Clojure 1.8 or 1.9, and Leiningen 2.

Pragmatic Guide to Sass 3: Tame the Modern Style Sheet
Pragmatic Guide to Sass 3: Tame the Modern Style Sheet (by Hampton Catlin and Michael Lintorn Catlin)

Design websites faster than ever using Sass--the most mature and popular CSS meta-language. On any platform, integrate Sass into your project, create a reusable style guide, and use maps to drastically reduce duplication in your stylesheets. You'll see how to code the right way in Sass with short, clear examples on two-page spreads that show the explanation on one side and code examples on the other. This ultimate guide to using Sass, written by its creator, is updated and expanded with all the new features found in Sass 3.4, making you an expert in no time.



Sass lets you write CSS faster and more easily by enabling you to use features that regular CSS doesn't have yet. Bring the power of Sass to your projects, whether you use Node.js, Ruby, or any other programming language. This updated Pragmatic Guide gives you brief, targeted hands-on examples in an easy-to-follow modular format.



Use variables to easily change color values, measurements, or fonts across a whole project. Pare down large style sheets into comprehensible code with maps and placeholder selectors. Organize your Sass with media queries to make maintainable, responsive designs. Create your own layout systems and build shared tooling across projects that make designs more consistent. Learn the differences between extends and mixins. Build data structures to make creating site-wide color schemes a breeze, and use placeholder selectors to keep style sheets cleaner. Pass content through mixins, prevent accidental deep nesting of selectors, and use cutting-edge modular add-ons in the new Sass ecosystem, such as Eyeglass, Susy, and Bourbon Neat.



This revised guide covers all the new features in Sass 3.4, including selector parsing and manipulation. Make full use of all Sass's features by updating to the most mature and powerful CSS toolchain out there.



What You Need:



A solid understanding of CSS, and either comfort using the command line or installing GUI software on your computer. Sass 3.4 installed on any Mac, Linux, or Windows machine.

Functional Web Development with Elixir, OTP, and Phoenix: Rethink the Modern Web App
Functional Web Development with Elixir, OTP, and Phoenix: Rethink the Modern Web App (by Lance Halvorsen)

Elixir and Phoenix are generating tremendous excitement as an unbeatable platform for building modern web applications. For decades OTP has helped developers create incredibly robust, scalable applications with unparalleled uptime. Make the most of them as you build a stateful web app with Elixir, OTP, and Phoenix. Model domain entities without an ORM or a database. Manage server state and keep your code clean with OTP Behaviours. Layer on a Phoenix web interface without coupling it to the business logic. Open doors to powerful new techniques that will get you thinking about web development in fundamentally new ways.

Elixir and OTP provide exceptional tools to build rock-solid back-end applications that scale. In this book, you'll build a web application in a radically different way, with a back end that holds application state. You'll use persistent Phoenix Channel connections instead of HTTP's request-response, and create the full application in distinct, decoupled layers.

In Part 1, start by building the business logic as a separate application, without Phoenix. Model the application domain with Elixir functions and simple data structures. By keeping state in memory instead of a database, you can reduce latency and simplify your code. In Part 2, add in the GenServer Behaviour to make managing in-memory state a breeze. Create a supervision tree to boost fault tolerance while separating error handling from business logic.

Phoenix is a modern web framework you can layer on top of business logic while keeping the two completely decoupled. In Part 3, you'll do exactly that as you build a web interface with Phoenix. Bring in the application from Part 2 as a dependency to a new Phoenix project. Then use ultra-scalable Phoenix Channels to establish persistent connections between the stateful server and a stateful front-end client.

You're going to love this way of building web apps!

What You Need:

You'll need a computer that can run Elixir version 1.5 or higher and Phoenix 1.3 or higher. Some familiarity with Elixir and Phoenix is recommended.

Deep Work: Rules for Focused Success in a Distracted World
Deep Work: Rules for Focused Success in a Distracted World (by Cal Newport)

Many modern knowledge workers now spend most of their brain power battling distraction and interruption, whether because of the incessant pinging of devices, noisy open-plan offices or the difficulty of deciding what deserves your attention the most.

When Cal Newport coined the term 'deep work' on his popular blog, Study Hacks, in 2012, he found the concept quickly hit a nerve. Most of us, after all, are excruciatingly familiar with shallow work instead - distractedly skimming the surface of our workload and never getting to the important part. Newport began exploring the methods and mindset that foster a practice of distraction-free productivity at work, and now, in DEEP WORK, he shows how anyone can achieve this elusive state.

Through revealing portraits of both historical and modern-day thinkers, academics and leaders in the fields of technology, science and culture, and their deep work habits, Newport shares an inspiring collection of tools to wring every last drop of value out of your intellectual capacity. He explains why mastering this shift in work practices is crucial for anyone who intends to stay ahead in a complex information economy, and how to systematically train the mind to focus. Put simply: developing and cultivating a deep work practice is one of the best decisions we can make in an increasingly distracted world.

Space Opera
Space Opera (by Catherynne M. Valente)

The Hitchhiker's Guide to the Galaxy meets the joy and glamour of Eurovision in bestselling author Catherynne M. Valente's science fiction spectacle, where sentient races compete for glory in a galactic musical contest…and the stakes are as high as the fate of planet Earth.

A century ago, the Sentience Wars tore the galaxy apart and nearly ended the entire concept of intelligent space-faring life. In the aftermath, a curious tradition was invented—something to cheer up everyone who was left and bring the shattered worlds together in the spirit of peace, unity, and understanding.

Once every cycle, the great galactic civilizations gather for the Metagalactic Grand Prix—part gladiatorial contest, part beauty pageant, part concert extravaganza, and part continuation of the wars of the past. Species far and wide compete in feats of song, dance and/or whatever facsimile of these can be performed by various creatures who may or may not possess, in the traditional sense, feet, mouths, larynxes, or faces. And if a new species should wish to be counted among the high and the mighty, if a new planet has produced some savage group of animals, machines, or algae that claim to be, against all odds, sentient? Well, then they will have to compete. And if they fail? Sudden extermination for their entire species.

This year, though, humankind has discovered the enormous universe. And while they expected to discover a grand drama of diplomacy, gunships, wormholes, and stoic councils of aliens, they have instead found glitter, lipstick, and electric guitars. Mankind will not get to fight for its destiny—they must sing.

Decibel Jones and the Absolute Zeroes have been chosen to represent their planet on the greatest stage in the galaxy. And the fate of Earth lies in their ability to rock.

Einstein's Dreams
Einstein's Dreams (by Alan Lightman)

A modern classic, Einstein's Dreams is a fictional collage of stories dreamed by Albert Einstein in 1905, when he worked in a patent office in Switzerland. As the defiant but sensitive young genius is creating his theory of relativity, a new conception of time, he imagines many possible worlds. In one, time is circular, so that people are fated to repeat triumphs and failures over and over. In another, there is a place where time stands still, visited by lovers and parents clinging to their children. In another, time is a nightingale, sometimes trapped by a bell jar.

Now translated into thirty languages, Einstein's Dreams has inspired playwrights, dancers, musicians, and painters all over the world. In poetic vignettes, it explores the connections between science and art, the process of creativity, and ultimately the fragility of human existence.

Stretch: Unlock the Power of Less -and Achieve More Than You Ever Imagined
Stretch: Unlock the Power of Less -and Achieve More Than You Ever Imagined (by Scott Sonenshein)

A groundbreaking approach to succeeding in business and life, using the science of resourcefulness.

We often think the key to success and satisfaction is to get more: more money, time, and possessions; bigger budgets, job titles, and teams; and additional resources for our professional and personal goals. It turns out we’re wrong.

Using captivating stories to illustrate research in psychology and management, Rice University professor Scott Sonenshein examines why some people and organizations succeed with so little, while others fail with so much.

People and organizations approach resources in two different ways: “chasing” and “stretching.” When chasing, we exhaust ourselves in the pursuit of more. When stretching, we embrace the resources we already have. This frees us to find creative and productive ways to solve problems, innovate, and engage our work and lives more fully.

Stretch shows why everyone—from executives to entrepreneurs, professionals to parents, athletes to artists—performs better with constraints; why seeking too many resources undermines our work and well-being; and why even those with a lot benefit from making the most out of a little.

Drawing from examples in business, education, sports, medicine, and history, Scott Sonenshein advocates a powerful framework of resourcefulness that allows anybody to work and live better.

Hit Makers: The Science of Popularity in an Age of Distraction
Hit Makers: The Science of Popularity in an Age of Distraction (by Derek Thompson)

NATIONAL BESTSELLER 

“This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE

Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.

In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.

Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention.

From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.
 
In Hit Makers, Derek Thompson investigates:
·       The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses
·       Why Facebook is the world’s most important modern newspaper
·       How advertising critics predicted Donald Trump
·       The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history
·       How Barack Obama and his speechwriters think of themselves as songwriters
·       How Disney conquered the world—but the future of hits belongs to savvy amateurs and individuals
·       The French collector who accidentally created the Impressionist canon
·       Quantitative evidence that the biggest music hits aren’t always the best
·       Why almost all Hollywood blockbusters are sequels, reboots, and adaptations
·       Why one year--1991--is responsible for the way pop music sounds today
·       Why another year --1932--created the business model of film
·       How data scientists proved that “going viral” is a myth
·       How 19th century immigration patterns explain the most heard song in the Western Hemisphere

Children of Time: Winner of the 2016 Arthur C. Clarke Award
Children of Time: Winner of the 2016 Arthur C. Clarke Award (by Adrian Tchaikovsky)

'Children of Time is a joy from start to finish. Entertaining, smart, surprising and unexpectedly human.' - Patrick Ness

Winner of the 30th anniversary Arthur C. Clarke Award for Best Novel

Adrian Tchaikovksy's critically acclaimed, stand-alone novel Children of Time, is the epic story of humanity's battle for survival on a terraformed planet.

Who will inherit this new Earth?

The last remnants of the human race left a dying Earth, desperate to find a new home among the stars. Following in the footsteps of their ancestors, they discover the greatest treasure of the past age - a world terraformed and prepared for human life.

But all is not right in this new Eden. In the long years since the planet was abandoned, the work of its architects has borne disastrous fruit. The planet is not waiting for them, pristine and unoccupied. New masters have turned it from a refuge into mankind's worst nightmare.

Now two civilizations are on a collision course, both testing the boundaries of what they will do to survive. As the fate of humanity hangs in the balance, who are the true heirs of this new Earth?

Economics for the Common Good
Economics for the Common Good (by Jean Tirole)

From Nobel Prize–winning economist Jean Tirole, a bold new agenda for the role of economics in society

When Jean Tirole won the 2014 Nobel Prize in Economics, he suddenly found himself being stopped in the street by complete strangers and asked to comment on issues of the day, no matter how distant from his own areas of research. His transformation from academic economist to public intellectual prompted him to reflect further on the role economists and their discipline play in society. The result is Economics for the Common Good, a passionate manifesto for a world in which economics, far from being a "dismal science," is a positive force for the common good.

Economists are rewarded for writing technical papers in scholarly journals, not joining in public debates. But Tirole says we urgently need economists to engage with the many challenges facing society, helping to identify our key objectives and the tools needed to meet them.

To show how economics can help us realize the common good, Tirole shares his insights on a broad array of questions affecting our everyday lives and the future of our society, including global warming, unemployment, the post-2008 global financial order, the euro crisis, the digital revolution, innovation, and the proper balance between the free market and regulation.

Providing a rich account of how economics can benefit everyone, Economics for the Common Good sets a new agenda for the role of economics in society.

The Euro and the Battle of Ideas
The Euro and the Battle of Ideas (by Markus K. Brunnermeier and Harold James and Jean-Pierre Landau)

Why is Europe's great monetary endeavor, the Euro, in trouble? A string of economic difficulties in Greece, Ireland, Spain, Italy, and other Eurozone nations has left observers wondering whether the currency union can survive. In this book, Markus Brunnermeier, Harold James, and Jean-Pierre Landau argue that the core problem with the Euro lies in the philosophical differences between the founding countries of the Eurozone, particularly Germany and France. But the authors also show how these seemingly incompatible differences can be reconciled to ensure Europe’s survival.

As the authors demonstrate, Germany, a federal state with strong regional governments, saw the Maastricht Treaty, the framework for the Euro, as a set of rules. France, on the other hand, with a more centralized system of government, saw the framework as flexible, to be overseen by governments. The authors discuss how the troubles faced by the Euro have led its member states to focus on national, as opposed to collective, responses, a reaction explained by the resurgence of the battle of economic ideas: rules vs. discretion, liability vs. solidarity, solvency vs. liquidity, austerity vs. stimulus.

Weaving together economic analysis and historical reflection, The Euro and the Battle of Ideas provides a forensic investigation and a road map for Europe’s future.

Straight Talk on Trade: Ideas for a Sane World Economy
Straight Talk on Trade: Ideas for a Sane World Economy (by Dani Rodrik)

An honest discussion of free trade and how nations can sensibly chart a path forward in today’s global economy

Not so long ago the nation-state seemed to be on its deathbed, condemned to irrelevance by the forces of globalization and technology. Now it is back with a vengeance, propelled by a groundswell of populists around the world. In Straight Talk on Trade, Dani Rodrik, an early and outspoken critic of economic globalization taken too far, goes beyond the populist backlash and offers a more reasoned explanation for why our elites’ and technocrats’ obsession with hyper-globalization made it more difficult for nations to achieve legitimate economic and social objectives at home: economic prosperity, financial stability, and equity.

Rodrik takes globalization’s cheerleaders to task, not for emphasizing economics over other values, but for practicing bad economics and ignoring the discipline’s own nuances that should have called for caution. He makes a case for a pluralist world economy where nation-states retain sufficient autonomy to fashion their own social contracts and develop economic strategies tailored to their needs. Rather than calling for closed borders or defending protectionists, Rodrik shows how we can restore a sensible balance between national and global governance. Ranging over the recent experiences of advanced countries, the eurozone, and developing nations, Rodrik charts a way forward with new ideas about how to reconcile today’s inequitable economic and technological trends with liberal democracy and social inclusion.

Deftly navigating the tensions among globalization, national sovereignty, and democracy, Straight Talk on Trade presents an indispensable commentary on today’s world economy and its dilemmas, and offers a visionary framework at a critical time when we need it most.

Debt: The First 5000 Years
Debt: The First 5000 Years (by David Graeber)

A fascinating chronicle of little known history of Debt Must we always repay our debts? Wasnt money invented to replace ancient barter systems? Apparently not, according to Yale-bred anthropologist David Graeber. In a stunning reversal of conventional wisdom, Graeber radically challenges our understanding of debt. He illustrates how, for more than 5000 years long before the invention of coins or bills there existed debtors and creditors who used elaborate credit systems to buy and sell goods. He argues that Madagascar was held to be indebted to France because France invaded it, reminds us that texts from Vedic India included God in credit systems and shows how the dollar changed European society forever in the sixteenth century. He also brilliantly demonstrates how words like guilt, sin and redemption derive in large part from ancient debates about debt, and shape even our most basic ideas of right and wrong. Debt: The First 5,000 Years is a fascinating chronicle of this little known history of how it has defined the evolution of human society, and what it means for the credit crisis of the present day and the future of our economy.

Children of the New World: Stories
Children of the New World: Stories (by Alexander Weinstein)

AN EXTRAORDINARILY RESONANT AND PROPHETIC COLLECTION OF SPECULATIVE SHORT FICTION FOR OUR TECH-SAVVY ERA BY DEBUT AUTHOR ALEXANDER WEINSTEIN

Children of the New World introduces readers to a near-future world of social media implants, memory manufacturers, dangerously immersive virtual reality games, and alarmingly intuitive robots. Many of these characters live in a utopian future of instant connection and technological gratification that belies an unbridgeable human distance, while others inhabit a post-collapse landscape made primitive by disaster, which they must work to rebuild as we once did millennia ago.

In “The Cartographers,” the main character works for a company that creates and sells virtual memories, while struggling to maintain a real-world relationship sabotaged by an addiction to his own creations. In “Saying Goodbye to Yang,” the robotic brother of an adopted Chinese child malfunctions, and only in his absence does the family realize how real a son he has become.

Children of the New World grapples with our unease in this modern world and how our ever-growing dependence on new technologies has changed the shape of our society. Alexander Weinstein is a visionary new voice in speculative fiction for all of us who are fascinated by and terrified of what we might find on the horizon.

Хищные вещи века
Хищные вещи века (by Братья Стругацкие)

XXI век – эпоха перемен... В этот мир окунается космонавт Иван Жилин, навсегда возвратившийся на Землю, где его ждут «хищные вещи века».

Good to Great: Why Some Companies Make the Leap...And Others Don't
Good to Great: Why Some Companies Make the Leap...And Others Don't (by Jim Collins)

The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

Бойня номер пять, или Крестовый поход детей
Бойня номер пять, или Крестовый поход детей (by Воннегут, Курт)

Хотите представить себя на месте Билли Пилигрима, который ложится спать пожилым вдовцом, а просыпается в день свадьбы; входит в дверь в 1955 году, а выходит из нее в 1941-м; возвращается через ту же дверь и оказывается в 1963 году; много раз видел и свое рождение, и свою смерть и то и дело попадает в уже прожитые им события своей жизни между рождением и смертью? Нет ничего проще: нужно только научиться у тральфамадорцев, изредка посещающих Землю на своих летающих блюдцах, видеть в четырех (а не в трех, как человеки разумные) измерениях, и тогда вы поймете, что моменты времени не следуют один за другим, как бусы на нитке, а существовали и будут существовать вместе в одном и том же месте. Один вам совет: блуждая во времени, выбирайте двери, чтобы случайно не оказаться на бойне номер пять!

Пикник на обочине
Пикник на обочине (by Братья Стругацкие)

Братья Аркадий Натанович (1925 – 1991) и Борис Натанович (1933) Стругацкие -выдающиеся прозаики XX века, соавторы, создавшие настоящие шедевры в области научной фантастики (НФ) и принёсшие мировую славу нашей литературе. Каждое их произведение было и остаётся бестселлером, но при этом затрагивает серьёзнейшие социальные, философские и психологические проблемы. Сюжет знаменитой повести «Пикник на обочине» (1972) разворачивается вокруг так называемой Зоны, образовавшейся на Земле после вторжения пришельцев – места наполненного страшными и непонятными чудесами. Главный герой повести Рэдрик Шухарт – профессиональный сталкер – человек, умеющий выносить из Зоны загадочные инопланетные предметы. И есть легенда о Золотом Шаре, находящемся где-то там, в глубине Зоны. Прорваться к нему почти невозможно, но он, по слухам, исполняет все желания. Сколько смельчаков сгубили себя, пытаясь добраться до вожделенного чуда! Именно Рэдрику удаётся сделать это… (c) Вокруг света, 2009

Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry
Losing the Signal: The Untold Story Behind the Extraordinary Rise and Spectacular Fall of BlackBerry (by Jacquie McNish, Sean Silcoff)

Short-listed for the 2015 Financial Times and McKinsey Business Book of the Year

A Wall Street Journal Best Business Book of 2015

A Best Business Book of the Year, Forbes Magazine

A Times of London Book of the Week

Best Narrative Business Book of 2015 by Strategy+Business

In 2009, BlackBerry controlled half of the smartphone market. Today that number is less than one percent. What went so wrong?

Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway.

With unprecedented access to key players, senior executives, directors and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business school grad, Jim Balsillie. Together, they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world's fastest growing company internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google's entry in to mobile phones.

Expertly told by acclaimed journalists, Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century.

O Great One!: A Little Story About the Awesome Power of Recognition
O Great One!: A Little Story About the Awesome Power of Recognition (by David Novak, Christa Bourg)

Rather than explain the power of recognition in a typical business book, acclaimed CEO David Novak wrote a fun story that draws on his real-world experiences at Pepsi and Yum! Brands, as well as his personal life.

When was the last time you told your colleagues how much you value them? It sounds like a trivial thing in the middle of a busy work day. But as Novak discovered during his years as a hard charging executive, there’s nothing trivial about recognition. It can make a life-or-death difference to any organization, when people see that someone important really notices and appreciates their contributions.
 
The story of O Great One! opens when Jeff Johnson becomes the third-generation CEO of his family business, after the sudden death of his father. The Happy Face Toy Company had many hits in the 1950s and 60s, including Crazy Paste, but its results have been declining for more than a decade. The board has given Jeff just one year to turn the business around, or else they’ll have to sell it to the highest bidder.
 
As Jeff races to save his family’s legacy by getting the company back on track, he meets downtrodden factory workers and an uninspired executive team. Then a birthday gift from his grandson gives Jeff an important insight into why Happy Face lost its culture of innovation and excitement, along with its profitability. He comes up with an idea that seems crazy… But is it crazy enough to work? 
 
Whether you’re trying to lead a small department, a Fortune 500 company, a non-profit, or your own family, the story and lessons of O Great One! can help you make everyone around you happier and more effective.

The Old New Thing: Practical Development Throughout the Evolution of Windows
The Old New Thing: Practical Development Throughout the Evolution of Windows (by Raymond Chen)

"Raymond Chen is the original raconteur of Windows."

--Scott Hanselman, ComputerZen.com

"Raymond has been at Microsoft for many years and has seen many nuances of Windows that others could only ever hope to get a glimpse of. With this book, Raymond shares his knowledge, experience, and anecdotal stories, allowing all of us to get a better understanding of the operating system that affects millions of people every day. This book has something for everyone, is a casual read, and I highly recommend it!"

--Jeffrey Richter, Author/Consultant, Cofounder of Wintellect

"Very interesting read. Raymond tells the inside story of why Windows is the way it is."

--Eric Gunnerson, Program Manager, Microsoft Corporation

"Absolutely essential reading for understanding the history of Windows, its intricacies and quirks, and why they came about."

--Matt Pietrek, MSDN Magazine's Under the Hood Columnist

"Raymond Chen has become something of a legend in the software industry, and in this book you'll discover why. From his high-level reminiscences on the design of the Windows Start button to his low-level discussions of GlobalAlloc that only your inner-geek could love, The Old New Thing is a captivating collection of anecdotes that will help you to truly appreciate the difficulty inherent in designing and writing quality software."

--Stephen Toub, Technical Editor, MSDN Magazine

Why does Windows work the way it does? Why is Shut Down on the Start menu? (And why is there a Start button, anyway?) How can I tap into the dialog loop? Why does the GetWindowText function behave so strangely? Why are registry files called "hives"?

Many of Windows' quirks have perfectly logical explanations, rooted in history. Understand them, and you'll be more productive and a lot less frustrated. Raymond Chen--who's spent more than a decade on Microsoft's Windows development team--reveals the "hidden Windows" you need to know.

Chen's engaging style, deep insight, and thoughtful humor have made him one of the world's premier technology bloggers. Here he brings together behind-the-scenes explanations, invaluable technical advice, and illuminating anecdotes that bring Windows to life--and help you make the most of it.

A few of the things you'll find inside: What vending machines can teach you about effective user interfaces A deeper understanding of window and dialog management Why performance optimization can be so counterintuitive A peek at the underbelly of COM objects and the Visual C++ compiler Key details about backwards compatibility--what Windows does and why Windows program security holes most developers don't know about How to make your program a better Windows citizen

Revolution in The Valley [Paperback]: The Insanely Great Story of How the Mac Was Made
Revolution in The Valley [Paperback]: The Insanely Great Story of How the Mac Was Made (by Andy Hertzfeld)

There was a time, not too long ago, when the typewriter and notebook ruled, and the computer as an everyday tool was simply a vision. Revolution in the Valley traces this vision back to its earliest roots: the hallways and backrooms of Apple, where the groundbreaking Macintosh computer was born. The book traces the development of the Macintosh, from its inception as an underground skunkworks project in 1979 to its triumphant introduction in 1984 and beyond.

The stories in Revolution in the Valley come on extremely good authority. That's because author Andy Hertzfeld was a core member of the team that built the Macintosh system software, and a key creator of the Mac's radically new user interface software. One of the chosen few who worked with the mercurial Steve Jobs, you might call him the ultimate insider.

When Revolution in the Valley begins, Hertzfeld is working on Apple's first attempt at a low-cost, consumer-oriented computer: the Apple II. He sees that Steve Jobs is luring some of the company's most brilliant innovators to work on a tiny research effort the Macintosh. Hertzfeld manages to make his way onto the Macintosh research team, and the rest is history.

Through lavish illustrations, period photos, and Hertzfeld's vivid first-hand accounts, Revolution in the Valley reveals what it was like to be there at the birth of the personal computer revolution. The story comes to life through the book's portrait of the talented and often eccentric characters who made up the Macintosh team. Now, over 20 years later, millions of people are benefiting from the technical achievements of this determined and brilliant group of people.

Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley
Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley (by Antonio Garcia Martinez)

INSTANT NEW YORK TIMES BESTSELLER 

An NPR Best Book of the Year

“Incisive.... The most fun business book I have read this year.... Clearly there will be people who hate this book — which is probably one of the things that makes it such a great read.”— Andrew Ross Sorkin, New York Times“Eye-popping.”— Vanity Fair

Liar’s Poker meets The Social Network in an irreverent exposé of life inside the tech bubble, from industry provocateur Antonio García Martínez, a former Twitter advisor, Facebook product manager and startup founder/CEO.

The reality is, Silicon Valley capitalism is very simple:

Investors are people with more money than time.

Employees are people with more time than money.

Entrepreneurs are the seductive go-between.

Marketing is like sex: only losers pay for it. 

Imagine a chimpanzee rampaging through a datacenter powering everything from Google to Facebook. Infrastructure engineers use a software version of this “chaos monkey” to test online services’ robustness—their ability to survive random failure and correct mistakes before they actually occur. Tech entrepreneurs are society’s chaos monkeys, disruptors testing and transforming every aspect of our lives, from transportation (Uber) and lodging (AirBnB) to television (Netflix) and dating (Tinder). One of Silicon Valley’s most audacious chaos monkeys is Antonio García Martínez.

After stints on Wall Street and as CEO of his own startup, García Martínez joined Facebook’s nascent advertising team, turning its users’ data into profit for COO Sheryl Sandberg and chairman and CEO Mark “Zuck” Zuckerberg. Forced out in the wake of an internal product war over the future of the company’s monetization strategy, García Martínez eventually landed at rival Twitter. He also fathered two children with a woman he barely knew, committed lewd acts and brewed illegal beer on the Facebook campus (accidentally flooding Zuckerberg's desk), lived on a sailboat, raced sport cars on the 101, and enthusiastically pursued the life of an overpaid Silicon Valley wastrel.

Now, this gleeful contrarian unravels the chaotic evolution of social media and online marketing and reveals how it is invading our lives and shaping our future. Weighing in on everything from startups and credit derivatives to Big Brother and data tracking, social media monetization and digital “privacy,” García Martínez shares his scathing observations and outrageous antics, taking us on a humorous, subversive tour of the fascinatingly insular tech industry. Chaos Monkeys lays bare the hijinks, trade secrets, and power plays of the visionaries, grunts, sociopaths, opportunists, accidental tourists, and money cowboys who are revolutionizing our world. The question is, will we survive?

Pivot: The Only Move That Matters Is Your Next One
Pivot: The Only Move That Matters Is Your Next One (by Jenny Blake)

Jenny Blake, author of Life After College and former career development program manager at Google, reveals how to methodically make your next career move by doubling down on what is already working.

Careers are not linear, predictable ladders any longer; they are fluid trajectories. No matter our age, life stage, bank account balance, or seniority, we are all being asked to navigate career changes much more frequently than in years past. The average employee tenure in America is just four to five years, and even those roles change dramatically within that time. Our economy now demands that we create businesses and careers based on creativity, growth, and impact. In this dynamic world of work, the only move that matters is your next one.

Drawing from her own experience and those of other successful pivoters, Jenny Blake has created a four-stage process that teaches anyone how to seamlessly and continually:
Double-down on existing strengths, interests, and experiences Find new opportunities and identify skills to develop without falling prey to analysis-paralysis and compare-and-despair Run small experiments to determine next steps Take smart risks to launch with confidence in a new direction This book is for anyone searching for an answer to the question, "What's next?"

Whether you have hit a plateau in your perfect-on-paper job, are considering taking on a new role in your current job, are thinking about starting your own business, or you want to move into a new industry altogether, one thing remains clear: your career success depends on your ability to determine your next best move. 

If change is the only constant, let's get better at it.

From the Hardcover edition.

The Geography of Genius: A Search for the World's Most Creative Places from Ancient Athens to Silicon Valley
The Geography of Genius: A Search for the World's Most Creative Places from Ancient Athens to Silicon Valley (by Eric Weiner)

“An intellectual odyssey, a traveler’s diary, and a comic novel all rolled into one. Smart, original, and utterly delightful.” —Daniel Gilbert, Harvard professor and bestselling author of Stumbling on Happiness

“A charming mix of history and wisdom cloaked as a rollicking travelogue.” —Walter Isaacson, bestselling author of Steve Jobs

Travel the world with Eric Weiner, the New York Times bestselling author of The Geography of Bliss, as he journeys from Athens to Silicon Valley—and throughout history, too—to show how creative genius flourishes in specific places at specific times.

In The Geography of Genius, acclaimed travel writer Weiner sets out to examine the connection between our surroundings and our most innovative ideas. He explores the history of places, like Vienna of 1900, Renaissance Florence, ancient Athens, Song Dynasty Hangzhou, and Silicon Valley, to show how certain urban settings are conducive to ingenuity. And, with his trademark insightful humor, he walks the same paths as the geniuses who flourished in these settings to see if the spirit of what inspired figures like Socrates, Michelangelo, and Leonardo remains. In these places, Weiner asks, “What was in the air, and can we bottle it?”

This link can be traced back through history: Darwin’s theory of evolution gelled while he was riding in a carriage. Freud did his best thinking at this favorite coffee house. Beethoven, like many geniuses, preferred long walks in the woods.

Sharp and provocative, The Geography of Genius redefines the argument about how genius came to be. His reevaluation of the importance of culture in nurturing creativity is an informed romp through history that will surely jumpstart a national conversation.

Team of Rivals: The Political Genius of Abraham Lincoln
Team of Rivals: The Political Genius of Abraham Lincoln (by Doris Kearns Goodwin)

Winner of the Lincoln Prize

Acclaimed historian Doris Kearns Goodwin illuminates Lincoln's political genius in this highly original work, as the one-term congressman and prairie lawyer rises from obscurity to prevail over three gifted rivals of national reputation to become president.

On May 18, 1860, William H. Seward, Salmon P. Chase, Edward Bates, and Abraham Lincoln waited in their hometowns for the results from the Republican National Convention in Chicago. When Lincoln emerged as the victor, his rivals were dismayed and angry.

Throughout the turbulent 1850s, each had energetically sought the presidency as the conflict over slavery was leading inexorably to secession and civil war. That Lincoln succeeded, Goodwin demonstrates, was the result of a character that had been forged by experiences that raised him above his more privileged and accomplished rivals. He won because he possessed an extraordinary ability to put himself in the place of other men, to experience what they were feeling, to understand their motives and desires.

It was this capacity that enabled Lincoln as president to bring his disgruntled opponents together, create the most unusual cabinet in history, and marshal their talents to the task of preserving the Union and winning the war.

We view the long, horrifying struggle from the vantage of the White House as Lincoln copes with incompetent generals, hostile congressmen, and his raucous cabinet. He overcomes these obstacles by winning the respect of his former competitors, and in the case of Seward, finds a loyal and crucial friend to see him through.

This brilliant multiple biography is centered on Lincoln's mastery of men and how it shaped the most significant presidency in the nation's history.

Originals: How Non-Conformists Move the World
Originals: How Non-Conformists Move the World (by Adam Grant)

The #1 New York Times bestseller that examines how people can champion new ideas—and how leaders can fight groupthink, from the author of Give and Take

“Reading Originals made me feel like I was seated across from Adam Grant at a dinner party, as one of my favorite thinkers thrilled me with his insights and his wonderfully new take on the world.” —Malcolm Gladwell, author of Outliers and The Tipping Point

“Originals is one of the most important and captivating books I have ever read, full of surprising and powerful ideas. It will not only change the way you see the world; it might just change the way you live your life. And it could very well inspire you to change your world.” —Sheryl Sandberg, COO of Facebook and author of Lean In

With Give and Take, Adam Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation’s most compelling and provocative thought leaders. In Originals he again addresses the challenge of improving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that go against the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?
 
Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent. Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn’t even work in comedy but saved Seinfeld from the cutting-room floor. The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo.

Shoe Dog: A Memoir by the Creator of Nike
Shoe Dog: A Memoir by the Creator of Nike (by Phil Knight)

In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.

QED: The Strange Theory of Light and Matter
QED: The Strange Theory of Light and Matter (by Richard P. Feynman)

Famous the world over for the creative brilliance of his insights into the physical world, Nobel Prize-winning physicist Richard Feynman also possessed an extraordinary talent for explaining difficult concepts to the nonscientist. QED--the edited version of four lectures on quantum electrodynamics that Feynman gave to the general public at UCLA as part of the Alix G. Mautner Memorial Lecture series--is perhaps the best example of his ability to communicate both the substance and the spirit of science to the layperson.
The focus, as the title suggests, is quantum electrodynamics (QED), the part of the quantum theory of fields that describes the interactions of the quanta of the electromagnetic field-light, X rays, gamma rays--with matter and those of charged particles with one another. By extending the formalism developed by Dirac in 1933, which related quantum and classical descriptions of the motion of particles, Feynman revolutionized the quantum mechanical understanding of the nature of particles and waves. And, by incorporating his own readily visualizable formulation of quantum mechanics, Feynman created a diagrammatic version of QED that made calculations much simpler and also provided visual insights into the mechanisms of quantum electrodynamic processes.
In this book, using everyday language, spatial concepts, visualizations, and his renowned "Feynman diagrams" instead of advanced mathematics, Feynman successfully provides a definitive introduction to QED for a lay readership without any distortion of the basic science. Characterized by Feynman's famously original clarity and humor, this popular book on QED has not been equaled since its publication.

Your Money or Your Life: 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence: Revised and Updated for the 21st Century
Your Money or Your Life: 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence: Revised and Updated for the 21st Century (by Vicki Robin, Joe Dominguez, Monique Tilford)

"The seminal guide to the new morality of personal money management" (Los Angeles Times on the first edition)

In an age of great economic uncertainty when everyone is concerned about money and how they spend what they have, this new edition of the bestselling Your Money or Your Life is an essential read. With updated resources, an easy-to-use index, and anecdotes and examples particularly relevant today-it tells you how to:

• Get out of debt and develop savings
• Reorder material priorities and live well for less
• Resolve inner conflicts between values and lifestyle
• Save the planet while saving money
• And much more!

In Your Money or Your Life, Vicki Robin shows readers how to gain control of their money and finally begin to make a life, rather than just make a living.

The Intelligent Investor, Rev. Ed (Collins Business Essentials)
The Intelligent Investor, Rev. Ed (Collins Business Essentials) (by Benjamin Graham, Jason Zweig)

More than one million hardcovers sold
Now available for the first time in paperback!

The Classic Text Annotated to Update Graham's Timeless Wisdom for Today's Market Conditions

The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of "value investing" -- which shields investors from substantial error and teaches them to develop long-term strategies -- has made The Intelligent Investor the stock market bible ever since its original publication in 1949.

Over the years, market developments have proven the wisdom of Graham's strategies. While preserving the integrity of Graham's original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today's market, draws parallels between Graham's examples and today's financial headlines, and gives readers a more thorough understanding of how to apply Graham's principles.

Vital and indispensable, this HarperBusiness Essentials edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.

The End of Money: Counterfeiters, Preachers, Techies, Dreamers--and the Coming Cashless Society
The End of Money: Counterfeiters, Preachers, Techies, Dreamers--and the Coming Cashless Society (by David Wolman)

For ages, money has meant little metal disks and rectangular slips of paper. Yet the usefulness of physical money—to say nothing of its value—is coming under fire as never before. Intrigued by the distinct possibility that cash will soon disappear, author and Wired contributing editor David Wolman sets out to investigate the future of money…and how it will affect your wallet. Wolman begins his journey by deciding to shun cash for an entire year—a surprisingly successful experiment (with a couple of notable exceptions). He then ventures forth to find people and technologies that illuminate the road ahead. In Honolulu, he drinks Mai Tais with Bernard von NotHaus, a convicted counterfeiter and alternative-currency evangelist whom government prosecutors have labeled a domestic terrorist. In Tokyo, he sneaks a peek at the latest anti-counterfeiting wizardry, while puzzling over the fact that banknote forgers depend on society's addiction to cash. In a downtrodden Oregon town, he mingles with obsessive coin collectors—the people who are supposed to love cash the most, yet don't. And in rural Georgia, he examines why some people feel the end of cash is Armageddon’s warm-up act. After stops at the Digital Money Forum in London and Iceland’s central bank, Wolman flies to Delhi, where he sees first-hand how cash penalizes the poor more than anyone—and how mobile technologies promise to change that. Told with verve and wit, The End of Money explores an aspect of our daily lives so fundamental that we rarely stop to think about it. You’ll never look at a dollar bill the same again.

The Ascent of Money: A Financial History of the World
The Ascent of Money: A Financial History of the World (by Niall Ferguson)

A richly original look at the origins of money and how it makes the world go around

Niall Ferguson follows the money to tell the human story behind the evolution of our financial system, from its genesis in ancient Mesopotamia to the latest upheavals on what he calls Planet Finance. What's more, Ferguson reveals financial history as the essential backstory behind all history, arguing that the evolution of credit and debt was as important as any technological innovation in the rise of civilization. As Ferguson traces the crisis from ancient Egypt's Memphis to today's Chongqing, he offers bold and compelling new insights into the rise? and fall of not just money but Western power as well.

Lords of Finance: The Bankers Who Broke the World
Lords of Finance: The Bankers Who Broke the World (by Liaquat Ahamed)

Winner of the 2010 Pulitzer Prize

"A magisterial work...You can't help thinking about the economic crisis we're living through now." --The New York Times Book Review

It is commonly believed that the Great Depression that began in 1929 resulted from a confluence of events beyond any one person's or government's control. In fact, as Liaquat Ahamed reveals, it was the decisions made by a small number of central bankers that were the primary cause of that economic meltdown, the effects of which set the stage for World War II and reverberated for decades. As yet another period of economic turmoil makes headlines today, Lords of Finance is a potent reminder of the enormous impact that the decisions of central bankers can have, their fallibility, and the terrible human consequences that can result when they are wrong.

Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System--and Themselves
Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System--and Themselves (by Andrew Ross Sorkin)

Winner of the 2010 Gerald Loeb Award for Best Business Book • One of The Economist’s Best Books of 2010 • One of the Financial Times’ Best Books of 2010 • One of Business Week’s Best Books of 2010 •  CEO Read’s Best Book of 2010

“Too Big To Fail is too good to put down. . . . It is the story of the actors in the most extraordinary financial spectacle in 80 years, and it is told brilliantly.” —The Economist 

“Vigorously reported, superbly organized . . . For those of us who didn’t pursue MBAs—and have the penny-ante salaries to prove it—Sorkin’s book offers a clear, cogent explanation of what happened and why it matters.” —Julia Keller, Chicago Tribune

“Sorkin’s prodigious reporting and lively writing put the reader in the room for some of the biggest-dollar conference calls in history. It’s an entertaining, brisk book.” —Paul M. Barrett, The New York Times Book Review 

“Sorkin’s densely detailed and astonishing narrative of the epic financial crisis of 2008 is an extraordinary achievement that will be hard to surpass as the definitive account.” —John Gapper, Financial Times 

A brilliantly reported true-life thriller that goes behind the scenes of the financial crisis on Wall Street and in Washington, the basis for the HBO film 

In one of the most gripping financial narratives in decades, Andrew Ross Sorkin-a New York Times columnist and one of the country's most respected financial reporters-delivers the first definitive blow- by-blow account of the epochal economic crisis that brought the world to the brink. Through unprecedented access to the players involved, he re-creates all the drama and turmoil of these turbulent days, revealing never-before-disclosed details and recounting how, motivated as often by ego and greed as by fear and self-preservation, the most powerful men and women in finance and politics decided the fate of the world's economy.

The Rational Optimist: How Prosperity Evolves
The Rational Optimist: How Prosperity Evolves (by Matt Ridley)

“Ridley writes with panache, wit, and humor and displays remarkable ingenuity in finding ways to present complicated materials for the lay reader.” — Los Angeles Times

In a bold and provocative interpretation of economic history, Matt Ridley, the New York Times-bestselling author of Genome and The Red Queen, makes the case for an economics of hope, arguing that the benefits of commerce, technology, innovation, and change—what Ridley calls cultural evolution—will inevitably increase human prosperity. Fans of the works of Jared Diamond (Guns, Germs, and Steel), Niall Ferguson (The Ascent of Money), and Thomas Friedman (The World Is Flat) will find much to ponder and enjoy in The Rational Optimist.

Guns, Germs, and Steel: The Fates of Human Societies
Guns, Germs, and Steel: The Fates of Human Societies (by Jared Diamond)

In this "artful, informative, and delightful" (William H. McNeill, New York Review of Books) book, Jared Diamond convincingly argues that geographical and environmental factors shaped the modern world. Societies that had had a head start in food production advanced beyond the hunter-gatherer stage, and then developed religion --as well as nasty germs and potent weapons of war --and adventured on sea and land to conquer and decimate preliterate cultures. A major advance in our understanding of human societies, Guns, Germs, and Steel chronicles the way that the modern world came to be and stunningly dismantles racially based theories of human history. Winner of the Pulitzer Prize, the Phi Beta Kappa Award in Science, the Rhone-Poulenc Prize, and the Commonwealth club of California's Gold Medal.

Some images are not available in the Kindle edition due to rights issues.

Capitalism and Freedom: Fortieth Anniversary Edition
Capitalism and Freedom: Fortieth Anniversary Edition (by Milton Friedman)

Selected by the Times Literary Supplement as one of the "hundred most influential books since the war"

How can we benefit from the promise of government while avoiding the threat it poses to individual freedom? In this classic book, Milton Friedman provides the definitive statement of his immensely influential economic philosophy—one in which competitive capitalism serves as both a device for achieving economic freedom and a necessary condition for political freedom. The result is an accessible text that has sold well over half a million copies in English, has been translated into eighteen languages, and shows every sign of becoming more and more influential as time goes on.

Dealing with China: An Insider Unmasks the New Economic Superpower
Dealing with China: An Insider Unmasks the New Economic Superpower (by Henry M. Paulson)

NEW YORK TIMES BESTSELLER
DEALING WITH CHINA takes the reader behind closed doors to witness the creation and evolution and future of China's state-controlled capitalism.

Hank Paulson has dealt with China unlike any other foreigner. As head of Goldman Sachs, Paulson had a pivotal role in opening up China to private enterprise. Then, as Treasury secretary, he created the Strategic Economic Dialogue with what is now the world's second-largest economy. He negotiated with China on needed economic reforms, while safeguarding the teetering U.S. financial system. Over his career, Paulson has worked with scores of top Chinese leaders, including Xi Jinping, China's most powerful man in decades.

In DEALING WITH CHINA, Paulson draws on his unprecedented access to modern China's political and business elite, including its three most recent heads of state, to answer several key questions:

How did China become an economic superpower so quickly?How does business really get done there?What are the best ways for Western business and political leaders to work with, compete with, and benefit from China?How can the U.S. negotiate with and influence China given its authoritarian rule, its massive environmental concerns, and its huge population's unrelenting demands for economic growth and security?Written in the same anecdote-rich, page-turning style as Paulson's bestselling memoir, On the Brink, DEALING WITH CHINA is certain to become the classic and definitive examination of how to engage China's leaders as they build their economic superpower.

The Great Escape: Health, Wealth, and the Origins of Inequality
The Great Escape: Health, Wealth, and the Origins of Inequality (by Angus Deaton)

The world is a better place than it used to be. People are healthier, wealthier, and live longer. Yet the escapes from destitution by so many has left gaping inequalities between people and nations. In The Great Escape, Angus Deaton--one of the foremost experts on economic development and on poverty--tells the remarkable story of how, beginning 250 years ago, some parts of the world experienced sustained progress, opening up gaps and setting the stage for today's disproportionately unequal world. Deaton takes an in-depth look at the historical and ongoing patterns behind the health and wealth of nations, and addresses what needs to be done to help those left behind.

Deaton describes vast innovations and wrenching setbacks: the successes of antibiotics, pest control, vaccinations, and clean water on the one hand, and disastrous famines and the HIV/AIDS epidemic on the other. He examines the United States, a nation that has prospered but is today experiencing slower growth and increasing inequality. He also considers how economic growth in India and China has improved the lives of more than a billion people. Deaton argues that international aid has been ineffective and even harmful. He suggests alternative efforts--including reforming incentives to drug companies and lifting trade restrictions--that will allow the developing world to bring about its own Great Escape.

Demonstrating how changes in health and living standards have transformed our lives, The Great Escape is a powerful guide to addressing the well-being of all nations.

Collapse And Revival: Understanding Global Recessions And Recoveries
Collapse And Revival: Understanding Global Recessions And Recoveries (by International Monetary Fund)

Available in hardback and Kindle - The world is still recovering from the most recent global recession associated with the 2008-09 financial crisis and the possibility of another downturn persists as the global economy struggles to regain lost ground. But, what is a global recession? What is a global recovery? What really happens during these episodes? As the debates about the recent global recession and the subsequent recovery have clearly shown, our understanding of these questions has been very limited. This book tracks the global business cycle through the destruction of a global recession to the renewal of recovery, drawing on four major episodes in the past half century. It defines key terms, documents the main features of a global recession and recovery, and describes the events that take place around these episodes. The book also puts the latest global recession and ongoing recovery in perspective. A companion website and DVD provide several unique tools to help readers understand the basics: interactive timelines of the four episodes, videos of author interviews, several reports explaining the regional impact of the collapse, as well as coverage of the Lehman Brothers bankruptcy, and more.

The Quantum Thief (Jean le Flambeur)
The Quantum Thief (Jean le Flambeur) (by Hannu Rajaniemi)

Jean le Flambeur gets up in the morning and has to kill himself before his other self can kill him first. Just another day in the Dilemma Prison. Rescued by the mysterious Mieli and her flirtatious spacecraft, Jean is taken to the Oubliette, the Moving City of Mars, where time is a currency, memories are treasures, and a moon-turned-singularity lights the night. Meanwhile, investigator Isidore Beautrelet, called in to investigate the murder of a chocolatier, finds himself on the trail of an arch-criminal, a man named le Flambeur....

Indeed, in his many lives, the entity called Jean le Flambeur has been a thief, a confidence artist, a posthuman mind-burglar, and more. His origins are shrouded in mystery, but his deeds are known throughout the Heterarchy, from breaking into the vast Zeusbrains of the Inner System to stealing rare Earth antiques from the aristocrats of Mars. In his last exploit, he managed the supreme feat of hiding the truth about himself from the one person in the solar system hardest to hide from: himself. Now he has the chance to regain himself in all his power―in exchange for finishing the one heist he never quite managed.

Hannu Rajaniemi's The Quantum Thief is a breathtaking joyride through the solar system several centuries hence, a world of marching cities, ubiquitous public-key encryption, people who communicate via shared memory, and a race of hyper-advanced humans who originated as an MMORPG guild. But for all its wonders, The Quantum Thief is also a story powered by very human motives of betrayal, jealousy, and revenge. It is a stunning debut.
One of Library Journal's Best SF/Fantasy Books of 2011

2312 (Thorndike Mini-Collections)
2312 (Thorndike Mini-Collections) (by Kim Robinson)

Winner of the Nebula Award for Best SF Novel of the Year
The year is 2312. Scientific and technological advances have opened gateways to an extraordinary future. Earth is no longer humanity's only home; new habitats have been created throughout the solar system on moons, planets, and in between. But in this year, 2312, a sequence of events will force humanity to confront its past, its present, and its future.
The first event takes place on Mercury, on the city of Terminator, itself a miracle of engineering on an unprecedented scale. It is an unexpected death, but one that might have been foreseen. For Swan Er Hong, it is an event that will change her life. Swan was once a woman who designed worlds. Now she will be led into a plot to destroy them.

Seven Wonders of a Once and Future World and Other Stories
Seven Wonders of a Once and Future World and Other Stories (by Caroline M Yoachim)

This debut collection from Nebula-nominated author Caroline M. Yoachim showcases a wide-ranging selection of dark and beautiful stories, fiction that explores human nature against vividly imagined speculative backdrops. Here you'll find time travel, alien invasions, Japanese mermaids, and more-stories of struggle, heartbreak, and hope. The book features twenty-five of Yoachim's most popular published pieces, and two brand new stories exclusive to the collection.

Seveneves: A Novel
Seveneves: A Novel (by Neal Stephenson)

From the #1 New York Times bestselling author of Anathem, Reamde, and Cryptonomicon comes an exciting and thought-provoking science fiction epic—a grand story of annihilation and survival spanning five thousand years.

What would happen if the world were ending?

A catastrophic event renders the earth a ticking time bomb. In a feverish race against the inevitable, nations around the globe band together to devise an ambitious plan to ensure the survival of humanity far beyond our atmosphere, in outer space.

But the complexities and unpredictability of human nature coupled with unforeseen challenges and dangers threaten the intrepid pioneers, until only a handful of survivors remain . . .

Five thousand years later, their progeny—seven distinct races now three billion strong—embark on yet another audacious journey into the unknown . . . to an alien world utterly transformed by cataclysm and time: Earth.

A writer of dazzling genius and imaginative vision, Neal Stephenson combines science, philosophy, technology, psychology, and literature in a magnificent work of speculative fiction that offers a portrait of a future that is both extraordinary and eerily recognizable. As he did in Anathem, Cryptonomicon, the Baroque Cycle, and Reamde, Stephenson explores some of our biggest ideas and perplexing challenges in a breathtaking saga that is daring, engrossing, and altogether brilliant.

Stranger in a Strange Land (Remembering Tomorrow)
Stranger in a Strange Land (Remembering Tomorrow) (by Robert A. Heinlein)

Here at last is the complete, uncut version of Heinlein's all-time masterpiece, the brilliant novel that grew from a cult favorite to a bestseller to a classic in a few short years. It is the story of Valentine Michael Smith, the man from Mars who taught humankind grokking and water-sharing. And love.

Leviathan Wakes
Leviathan Wakes (by James S. A. Corey)

This book is the basis for the first season of The Expanse, now a major television series from Syfy!
Leviathan Wakes is James S. A. Corey's first novel in the epic, New York Times bestselling series the Expanse, a modern masterwork of science fiction where humanity has colonized the solar system.

Two hundred years after migrating into space, mankind is in turmoil. When a reluctant ship's captain and washed-up detective find themselves involved in the case of a missing girl, what they discover brings our solar system to the brink of civil war, and exposes the greatest conspiracy in human history.

The ExpanseLeviathan WakesCaliban's WarAbaddon's GateCibola BurnNemesis GamesBabylon's Ashes
The Expanse Short FictionThe Butcher of Anderson StationGods of RiskThe ChurnThe Vital Abyss

Mindset: The New Psychology of Success
Mindset: The New Psychology of Success (by Carol S. Dweck)

World-renowned Stanford University psychologist Carol Dweck, in decades of research on achievement and success, has discovered a truly groundbreaking idea—the power of our mindset.

In this brilliant book, Dweck shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we approach our goals. People with a fixed mindset—those who believe that abilities are fixed—are far less likely to flourish than those with a growth mindset—those who believe that abilities can be developed through hard work, good strategies, and mentorship. Mindset reveals how great parents, teachers, managers, and athletes can put this idea to use to foster outstanding accomplishment.

Praise for Mindset

“A good book is one whose advice you believe. A great book is one whose advice you follow. This is a book that can change your life, as its ideas have changed mine.”—Robert J. Sternberg, co-author of Teaching for Wisdom, Intelligence, Creativity, and Success
 
“An essential read for parents, teachers [and] coaches . . . as well as for those who would like to increase their own feelings of success and fulfillment.”—Library Journal (starred review)
 
“Everyone should read this book.”—Chip Heath and Dan Heath, authors of Made to Stick
 
“One of the most influential books ever about motivation.”—Po Bronson, author of NurtureShock
 
“If you manage people or are a parent (which is a form of managing people), drop everything and read Mindset.”—Guy Kawasaki, author of The Art of the Start 2.0

From the Hardcover edition.

The End of Average: How We Succeed in a World That Values Sameness
The End of Average: How We Succeed in a World That Values Sameness (by Todd Rose)

Are you above average? Is your child an A student? Is your employee an introvert or an extrovert? Every day we are measured against the yardstick of averages, judged according to how closely we come to it or how far we deviate from it.

The assumption that metrics comparing us to an average—like GPAs, personality test results, and performance review ratings—reveal something meaningful about our potential is so ingrained in our consciousness that we don’t even question it. That assumption, says Harvard’s Todd Rose, is spectacularly—and scientifically—wrong.

In The End of Average, Rose, a rising star in the new field of the science of the individual shows that no one is average. Not you. Not your kids. Not your employees. This isn’t hollow sloganeering—it’s a mathematical fact with enormous practical consequences. But while we know people learn and develop in distinctive ways, these unique patterns of behaviors are lost in our schools and businesses which have been designed around the mythical “average person.” This average-size-fits-all model ignores our differences and fails at recognizing talent. It’s time to change it.

Weaving science, history, and his personal experiences as a high school dropout, Rose offers a powerful alternative to understanding individuals through averages: the three principles of individuality. The jaggedness principle (talent is always jagged), the context principle (traits are a myth), and the pathways principle (we all walk the road less traveled) help us understand our true uniqueness—and that of others—and how to take full advantage of individuality to gain an edge in life.

Read this powerful manifesto in the ranks of Drive, Quiet, and Mindset—and you won’t see averages or talent in the same way again.

Turn the Ship Around!: A True Story of Turning Followers into Leaders
Turn the Ship Around!: A True Story of Turning Followers into Leaders (by L. David Marquet)

"Leadership should mean giving control rather than taking control and creating leaders rather than forging followers." David Marquet, an experienced Navy officer, was used to giving orders. As newly appointed captain of the USS Santa Fe, a nuclear-powered submarine, he was responsible for more than a hundred sailors, deep in the sea. In this high-stress environment, where there is no margin for error, it was crucial his men did their job and did it well. But the ship was dogged by poor morale, poor performance, and the worst retention in the fleet.

Marquet acted like any other captain until, one day, he unknowingly gave an impossible order, and his crew tried to follow it anyway. When he asked why the order wasn't challenged, the answer was "Because you told me to." Marquet realized he was leading in a culture of followers, and they were all in danger unless they fundamentally changed the way they did things. That's when Marquet took matters into his own hands and pushed for leadership at every level.

Turn the Ship Around! is the true story of how the Santa Fe skyrocketed from worst to first in the fleet by challenging the U.S. Navy's traditional leader-follower approach. Struggling against his own instincts to take control, he instead achieved the vastly more powerful model of giving control. Before long, each member of Marquet's crew became a leader and assumed responsibility for everything he did, from clerical tasks to crucial combat decisions. The crew became fully engaged, contributing their full intellectual capacity every day, and the Santa Fe started winning awards and promoting a highly disproportionate number of officers to submarine command.

No matter your business or position, you can apply Marquet's radical guidelines to turn your own ship around. The payoff: a workplace where everyone around you is taking responsibility for their actions, where people are healthier and happier, where everyone is a leader.

Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time
Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time (by Keith Ferrazzi, Tahl Raz)

The bestselling business classic on the power of relationships, updated with in-depth  advice for making connections in the digital world.
 
Do you want to get ahead in life? Climb the ladder to personal success?
 
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.
In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends, and associates on his contacts list, people he has helped and who have helped him. And in the time since Never Eat Alone was published in 2005, the rise of social media and new, collaborative management styles have only made Ferrazzi’s advice more essential for anyone hoping to get ahead in business.
 
The son of a small-town steelworker and a cleaning lady, Ferrazzi first used his remarkable ability to connect with others to pave the way to Yale, a Harvard M.B.A., and several top executive posts. Not yet out of his thirties, he developed a network of relationships that stretched from Washington’s corridors of power to Hollywood’s A-list, leading to him being named one of Crain’s 40 Under 40 and selected as a Global Leader for Tomorrow by the Davos World Economic Forum.
 
Ferrazzi’s form of connecting to the world around him is based on generosity, helping friends connect with other friends. Ferrazzi distinguishes genuine relationship-building from the crude, desperate glad-handing usually associated with “networking.” He then distills his system of reaching out to people into practical, proven principles. Among them:
 
Don’t keep score: It’s never simply about getting what you want. It’s about getting what you want and making sure that the people who are important to you get what they want, too.
“Ping” constantly: The ins and outs of reaching out to those in your circle of contacts all the time—not just when you need something.
Never Eat Alone: The dynamics of status are the same whether you’re working at a corporation or attending a social event—“invisibility” is a fate worse than failure.
Become the “King of Content”: How to use social media sites like LinkedIn, Twitter, and Facebook to make meaningful connections, spark engagement, and curate a network of people who can help you with your interests and goals.
 
In the course of this book, Ferrazzi outlines the timeless strategies shared by the world’s most connected individuals, from Winston Churchill to Bill Clinton, Vernon Jordan to the Dalai Lama.
 
Chock-full of specific advice on handling rejection, getting past gatekeepers, becoming a “conference commando,” and more, this new edition of Never Eat Alone will remain a classic alongside alongside How to Win Friends and Influence People for years to come.

The Entrepreneur Roller Coaster: Why Now Is the Time to #JoinTheRide
The Entrepreneur Roller Coaster: Why Now Is the Time to #JoinTheRide (by Darren Hardy)

66 PERCENT OF SMALL BUSINESSES FAIL--AND IT'S NOT FOR THE REASONS YOU THINK. WHY DO THEY FAIL? That is what SUCCESS Publisher Darren Hardy set out on a mission to discover. What he found was startling. All the previously reported reasons and assumptions for the failure rate (capital, location, credit, inventory management, and competition) were wrong. Failure was not due to outside factors--they were internal. They weren't economic--they were emotional. The unexpected and terrifying emotional roller coaster an entrepreneur experiences is the greatest factor in why most quit and ultimately fail. BUT IT DOESN'T HAVE TO BE THAT WAY. The Entrepreneur Roller Coaster: Why Now Is The Time To #JoinTheRide, will prepare you for the wild ride of entrepreneurship. It will warn you (of forthcoming fears, doubts, and the self-defeating conditioning of your upbringing and past), inoculate you (from the naysayers, dream-stealers, and pains of rejection and failure), and guide you (as you build those under-developed skills of independence, self-motivation, and self-accountability) safely past the landmines that blow up and cause the failure of 66 percent of all new businesses. You will learn the best strategies Darren has ever collected from the most successful people on the planet, covering the four essential skills necessary for entrepreneurial success: Sales, Recruiting, Leadership, and Productivity. This book is for you if:
You've dreamed of having your own business but have a fear of the unknown.
You've stayed on the sidelines of entrepreneurship, not knowing what to expect or what to do.
You're already on board as an entrepreneur, but you want to ensure you re a success and not a statistic. BUY THIS BOOK... AND ENJOY THE MOST THRILLING RIDE OF YOUR LIFE!

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney)

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.

Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”— companies such as Amazon, Salesforce, Uber, and IKEA—that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.

In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.

Crossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.

Dinosaur Odyssey: Fossil Threads in the Web of Life
Dinosaur Odyssey: Fossil Threads in the Web of Life (by Scott D. Sampson)

This captivating book, laced with evocative anecdotes from the field, gives the first holistic, up-to-date overview of dinosaurs and their world for a wide audience of readers. Situating these fascinating animals in a broad ecological and evolutionary context, leading dinosaur expert Scott D. Sampson fills us in on the exhilarating discoveries of the past twenty-five years, the most active period in the history of dinosaur paleontology, during which more “new” species were named than in all prior history. With these discoveries—and the most recent controversies—in mind, Sampson reconstructs the odyssey of the dinosaurs from their humble origins on the supercontinent Pangaea, to their reign as the largest animals the planet has ever known, and finally to their abrupt demise. Much more than the story of who ate whom way back when, Dinosaur Odyssey places dinosaurs in an expansive web of relationships with other organisms and demonstrates how they provide a powerful lens through which to observe the entire natural world. Addressing topics such as extinction, global warming, and energy flow, Dinosaur Odyssey finds that the dinosaurs' story is, in fact, a major chapter in our own story.

Empires of the Word: A Language History of the World
Empires of the Word: A Language History of the World (by Nicholas Ostler)

Nicholas Ostler's Empires of the Word is the first history of the world's great tongues, gloriously celebrating the wonder of words that binds communities together and makes possible both the living of a common history and the telling of it. From the uncanny resilience of Chinese through twenty centuries of invasions to the engaging self-regard of Greek and to the struggles that gave birth to the languages of modern Europe, these epic achievements and more are brilliantly explored, as are the fascinating failures of once "universal" languages. A splendid, authoritative, and remarkable work, it demonstrates how the language history of the world eloquently reveals the real character of our planet's diverse peoples and prepares us for a linguistic future full of surprises.

Borrowed Words: A History of Loanwords in English
Borrowed Words: A History of Loanwords in English (by Philip Durkin)

The rich variety of the English vocabulary reflects the vast number of words it has taken from other languages. These range from Latin, Greek, Scandinavian, Celtic, French, Italian, Spanish, and Russian to, among others, Hebrew, Maori, Malay, Chinese, Hindi, Japanese, and Yiddish. He shows how to discover the origins of loanwords, when and why they were adopted, and what happens to them once they have been. The long documented history of English includes contact with
languages in a variety of contexts, including: the dissemination of Christian culture in Latin in Anglo-Saxon England, and the interactions of French, Latin, Scandinavian, Celtic, and English during the Middle Ages; exposure to languages throughout the world during the colonial era; and the effects
of using English as an international language of science. Philip Durkin describes these and other historical inputs, introducing the approaches each requires, from the comparative method for the earliest period to documentary and corpus research in the modern. The discussion is illustrated at every point with examples taken from a variety of different sources. The framework Dr Durkin develops can be used to explore lexical borrowing in any language. This outstanding book is for everyone
interested in English etymology and in loanwords more generally.

The Unfolding of Language: An Evolutionary Tour of Mankind's Greatest Invention
The Unfolding of Language: An Evolutionary Tour of Mankind's Greatest Invention (by Guy Deutscher)

Blending the spirit of Eats, Shoots & Leaves with the science of The Language Instinct, an original inquiry into the development of that most essential-and mysterious-of human creations: Language

Language is mankind's greatest invention-except, of course, that it was never invented." So begins linguist Guy Deutscher's enthralling investigation into the genesis and evolution of language. If we started off with rudimentary utterances on the level of "man throw spear," how did we end up with sophisticated grammars, enormous vocabularies, and intricately nuanced degrees of meaning?

Drawing on recent groundbreaking discoveries in modern linguistics, Deutscher exposes the elusive forces of creation at work in human communication, giving us fresh insight into how language emerges, evolves, and decays. He traces the evolution of linguistic complexity from an early "Me Tarzan" stage to such elaborate single-word constructions as the Turkish sehirlilestiremediklerimizdensiniz ("you are one of those whom we couldn't turn into a town dweller"). Arguing that destruction and creation in language are intimately entwined, Deutscher shows how these processes are continuously in operation, generating new words, new structures, and new meanings.

As entertaining as it is erudite, The Unfolding of Language moves nimbly from ancient Babylonian to American idiom, from the central role of metaphor to the staggering triumph of design that is the Semitic verb, to tell the dramatic story and explain the genius behind a uniquely human faculty.

Is That a Fish in Your Ear?: Translation and the Meaning of Everything
Is That a Fish in Your Ear?: Translation and the Meaning of Everything (by David Bellos)

A New York Times Notable Book for 2011
One of The Economist's 2011 Books of the Year

People speak different languages, and always have. The Ancient Greeks took no notice of anything unless it was said in Greek; the Romans made everyone speak Latin; and in India, people learned their neighbors' languages—as did many ordinary Europeans in times past (Christopher Columbus knew Italian, Portuguese, and Castilian Spanish as well as the classical languages). But today, we all use translation to cope with the diversity of languages. Without translation there would be no world news, not much of a reading list in any subject at college, no repair manuals for cars or planes; we wouldn't even be able to put together flat-pack furniture.

Is That a Fish in Your Ear? ranges across the whole of human experience, from foreign films to philosophy, to show why translation is at the heart of what we do and who we are. Among many other things, David Bellos asks: What's the difference between translating unprepared natural speech and translating Madame Bovary? How do you translate a joke? What's the difference between a native tongue and a learned one? Can you translate between any pair of languages, or only between some? What really goes on when world leaders speak at the UN? Can machines ever replace human translators, and if not, why?

But the biggest question Bellos asks is this: How do we ever really know that we've understood what anybody else says—in our own language or in another? Surprising, witty, and written with great joie de vivre, this book is all about how we comprehend other people and shows us how, ultimately, translation is another name for the human condition.

Bulletproof SSL and TLS: Understanding and Deploying SSL/TLS and PKI to Secure Servers and Web Applications
Bulletproof SSL and TLS: Understanding and Deploying SSL/TLS and PKI to Secure Servers and Web Applications (by Ivan Ristic)

FULLY REVISED IN AUGUST 2015.

Bulletproof SSL and TLS is a complete guide to using SSL and TLS encryption to deploy secure servers and web applications. Written by Ivan Ristic, the author of the popular SSL Labs web site, this book will teach you everything you need to know to protect your systems from eavesdropping and impersonation attacks.

In this book, you'll find just the right mix of theory, protocol detail, vulnerability and weakness information, and deployment advice to get your job done:
Comprehensive coverage of the ever-changing field of SSL/TLS and Internet PKI, with updates to the digital versionFor IT security professionals, help to understand the risksFor system administrators, help to deploy systems securelyFor developers, help to design and implement secure web applicationsPractical and concise, with added depth when details are relevantIntroduction to cryptography and the latest TLS protocol versionDiscussion of weaknesses at every level, covering implementation issues, HTTP and browser problems, and protocol vulnerabilitiesCoverage of the latest attacks, such as BEAST, CRIME, BREACH, Lucky 13, RC4 biases, Triple Handshake Attack, and HeartbleedThorough deployment advice, including advanced technologies, such as Strict Transport Security, Content Security Policy, and pinningGuide to using OpenSSL to generate keys and certificates and to create and run a private certification authorityGuide to using OpenSSL to test servers for vulnerabilitiesPractical advice for secure server configuration using Apache httpd, IIS, Java, Nginx, Microsoft Windows, and TomcatThis book is available in paperback and a variety of digital formats without DRM. Digital version of Bulletproof SSL and TLS can be obtained directly from the author, at feistyduck.com.

Genome: The Autobiography of a Species in 23 Chapters
Genome: The Autobiography of a Species in 23 Chapters (by Matt Ridley)

The genome's been mapped.
But what does it mean?

Arguably the most significant scientific discovery of the new century, the mapping of the twenty-three pairs of chromosomes that make up the human genome raises almost as many questions as it answers. Questions that will profoundly impact the way we think about disease, about longevity, and about free will. Questions that will affect the rest of your life.

Genome offers extraordinary insight into the ramifications of this incredible breakthrough. By picking one newly discovered gene from each pair of chromosomes and telling its story, Matt Ridley recounts the history of our species and its ancestors from the dawn of life to the brink of future medicine. From Huntington's disease to cancer, from the applications of gene therapy to the horrors of eugenics, Matt Ridley probes the scientific, philosophical, and moral issues arising as a result of the mapping of the genome. It will help you understand what this scientific milestone means for you, for your children, and for humankind.

The Structure of Scientific Revolutions: 50th Anniversary Edition
The Structure of Scientific Revolutions: 50th Anniversary Edition (by Thomas S. Kuhn)

A good book may have the power to change the way we see the world, but a great book actually becomes part of our daily consciousness, pervading our thinking to the point that we take it for granted, and we forget how provocative and challenging its ideas once were—and still are. The Structure of Scientific Revolutions is that kind of book. When it was first published in 1962, it was a landmark event in the history and philosophy of science. Fifty years later, it still has many lessons to teach.

With The Structure of Scientific Revolutions, Kuhn challenged long-standing linear notions of scientific progress, arguing that transformative ideas don’t arise from the day-to-day, gradual process of experimentation and data accumulation but that the revolutions in science, those breakthrough moments that disrupt accepted thinking and offer unanticipated ideas, occur outside of “normal science,” as he called it. Though Kuhn was writing when physics ruled the sciences, his ideas on how scientific revolutions bring order to the anomalies that amass over time in research experiments are still instructive in our biotech age.

This new edition of Kuhn’s essential work in the history of science includes an insightful introduction by Ian Hacking, which clarifies terms popularized by Kuhn, including paradigm and incommensurability, and applies Kuhn’s ideas to the science of today. Usefully keyed to the separate sections of the book, Hacking’s introduction provides important background information as well as a contemporary context.  Newly designed, with an expanded index, this edition will be eagerly welcomed by the next generation of readers seeking to understand the history of our perspectives on science.

A Beautiful Question: Finding Nature's Deep Design
A Beautiful Question: Finding Nature's Deep Design (by Frank Wilczek)

Does the universe embody beautiful ideas?

Artists as well as scientists throughout human history have pondered this “beautiful question.” With Nobel laureate Frank Wilczek as your guide, embark on a voyage of related discoveries, from Plato and Pythagoras up to the present. Wilczek’s groundbreaking work in quantum physics was inspired by his intuition to look for a deeper order of beauty in nature. In fact, every major advance in his career came from this intuition: to assume that the universe embodies beautiful forms, forms whose hallmarks are symmetry—harmony, balance, proportion—and economy. There are other meanings of “beauty,” but this is the deep logic of the universe—and it is no accident that it is also at the heart of what we find aesthetically pleasing and inspiring.

Wilczek is hardly alone among great scientists in charting his course using beauty as his compass. As he reveals in A Beautiful Question, this has been the heart of scientific pursuit from Pythagoras, the ancient Greek who was the first to argue that “all things are number,” to Galileo, Newton, Maxwell, Einstein, and into the deep waters of twentiethcentury physics. Though the ancients weren’t right about everything, their ardent belief in the music of the spheres has proved true down to the quantum level. Indeed, Wilczek explores just how intertwined our ideas about beauty and art are with our scientific understanding of the cosmos.

Wilczek brings us right to the edge of knowledge today, where the core insights of even the craziest quantum ideas apply principles we all understand. The equations for atoms and light are almost literally the same equations that govern musical instruments and sound; the subatomic particles that are responsible for most of our mass are determined by simple geometric symmetries. The universe itself, suggests Wilczek, seems to want to embody beautiful and elegant forms. Perhaps this force is the pure elegance of numbers, perhaps the work of a higher being, or somewhere between. Either way, we don’t depart from the infinite and infinitesimal after all; we’re profoundly connected to them, and we connect them. When we find that our sense of beauty is realized in the physical world, we are discovering something about the world, but also something about ourselves.

Gorgeously illustrated, A Beautiful Question is a mind-shifting book that braids the age-old quest for beauty and the age-old quest for truth into a thrilling synthesis. It is a dazzling and important work from one of our best thinkers, whose humor and infectious sense of wonder animate every page. Yes: The world is a work of art, and its deepest truths are ones we already feel, as if they were somehow written in our souls.

The Infinity Puzzle: Quantum Field Theory and the Hunt for an Orderly Universe
The Infinity Puzzle: Quantum Field Theory and the Hunt for an Orderly Universe (by Frank Close)

Speculation is rife that by 2012 the elusive Higgs boson will be found at the Large Hadron Collider. If found, the Higgs boson would help explain why everything has mass. But there’s more at stake—what we’re really testing is our capacity to make the universe reasonable. Our best understanding of physics is predicated on something known as quantum field theory. Unfortunately, in its raw form, it doesn’t make sense—its outputs are physically impossible infinite percentages when they should be something simpler, like the number 1. The kind of physics that the Higgs boson represents seeks to “renormalize” field theory, forcing equations to provide answers that match what we see in the real world. The Infinity Puzzle is the story of a wild idea on the road to acceptance. Only Close can tell it.

Prime Obsession: Bernhard Riemann and the Greatest Unsolved Problem in Mathematics
Prime Obsession: Bernhard Riemann and the Greatest Unsolved Problem in Mathematics (by John Derbyshire)

In August 1859 Bernhard Riemann, a little-known 32-year old mathematician, presented a paper to the Berlin Academy titled: "On the Number of Prime Numbers Less Than a Given Quantity." In the middle of that paper, Riemann made an incidental remark — a guess, a hypothesis. What he tossed out to the assembled mathematicians that day has proven to be almost cruelly compelling to countless scholars in the ensuing years. Today, after 150 years of careful research and exhaustive study, the question remains. Is the hypothesis true or false?

Riemann's basic inquiry, the primary topic of his paper, concerned a straightforward but nevertheless important matter of arithmetic — defining a precise formula to track and identify the occurrence of prime numbers. But it is that incidental remark — the Riemann Hypothesis — that is the truly astonishing legacy of his 1859 paper. Because Riemann was able to see beyond the pattern of the primes to discern traces of something mysterious and mathematically elegant shrouded in the shadows — subtle variations in the distribution of those prime numbers. Brilliant for its clarity, astounding for its potential consequences, the Hypothesis took on enormous importance in mathematics. Indeed, the successful solution to this puzzle would herald a revolution in prime number theory. Proving or disproving it became the greatest challenge of the age.

It has become clear that the Riemann Hypothesis, whose resolution seems to hang tantalizingly just beyond our grasp, holds the key to a variety of scientific and mathematical investigations. The making and breaking of modern codes, which depend on the properties of the prime numbers, have roots in the Hypothesis. In a series of extraordinary developments during the 1970s, it emerged that even the physics of the atomic nucleus is connected in ways not yet fully understood to this strange conundrum. Hunting down the solution to the Riemann Hypothesis has become an obsession for many — the veritable "great white whale" of mathematical research. Yet despite determined efforts by generations of mathematicians, the Riemann Hypothesis defies resolution.

Alternating passages of extraordinarily lucid mathematical exposition with chapters of elegantly composed biography and history, Prime Obsession is a fascinating and fluent account of an epic mathematical mystery that continues to challenge and excite the world. Posited a century and a half ago, the Riemann Hypothesis is an intellectual feast for the cognoscenti and the curious alike. Not just a story of numbers and calculations, Prime Obsession is the engrossing tale of a relentless hunt for an elusive proof — and those who have been consumed by it.

Hot Seat: The Startup CEO Guidebook
Hot Seat: The Startup CEO Guidebook (by Dan Shapiro)

What avoidable problem destroys more young startups than any other?Why is it a mistake to ask for introductions to investors?When do you play the Ceo card?Should you sell out? Author and four-time founder/Ceo Dan Shapiro tells the stories of dozens of startups whose companies lived and died by the advice in these pages. From inception to destruction and triumph to despair, this rollercoaster read takes aspiring entrepreneurs from the highs of billion-dollar payouts and market-smashing success to the depths of impostor syndrome and bankruptcy. Hot Seat is divided into the five phases of the startup Ceo experience:Founding explains how to formulate your idea, allocate equity, and not argue yourself to deathFunding provides the keys to venture capital, angels, and crowdfunding, plus clear advice on which approach to chooseLeadership lays out a path to build a strategy and culture for your team that will survive good times and badManagement reveals how to manage your board, argue with your team, and play the Ceo cardEndgame explains how to finish a company's existence with grace, wealth, and minimal litigation

Product Strategy for High Technology Companies
Product Strategy for High Technology Companies (by Michael McGrath)

One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers (by Ben Horowitz)

Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup—practical wisdom for managing the toughest problems business school doesn’t cover, based on his popular ben’s blog.

While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he’s gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in.

Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.

Strong Fathers, Strong Daughters: 10 Secrets Every Father Should Know
Strong Fathers, Strong Daughters: 10 Secrets Every Father Should Know (by Meg Meeker)

Drawing on her thirty years' experience practicing pediatric and adolescent medicine, teen health expert Dr. Meg Meeker explains why an active father figure is maybe the single most important factor in a young woman's development. In this invaluable guide, Meeker shows how a father can be both counsel and protector for his daughter as she grows into a spiritually and mentally strong young woman.

From cradling his newborn to walking her down the aisle, a father must relish his paramount responsibility—guiding the course of his daughter’s life. Meeker reveals

• how a man can become a "strong father"
• how a father's guidance influences every part of a woman's life, from her self-respect to her perspective on drugs, alcohol, and sex
• how to lay down ground rules that are respected without creating distance in your relationship with your daughter
• why you need to be your daughter's hero
• the mistakes most fathers make and their serious consequences
• how to help daughters make their own good decisions and avoid disastrous mistakes
• how a father's faith will influence his daughter's spiritual development
• how to get through to you daughter, even during her toughest don't-talk-to-me years
• true stories of daughters who were on the wrong path—and how their fathers helped to bring them back

Learn how to grow, strengthen, or rebuild your relationship with your daughter to better both your life and hers in the bestselling Strong Fathers, Strong Daughters: 10 Secrets Every Father Should Know.

How to Talk So Kids Will Listen & Listen So Kids Will Talk
How to Talk So Kids Will Listen & Listen So Kids Will Talk (by Adele Faber, Elaine Mazlish)

The ultimate “parenting bible” (The Boston Globe) with a new foreword—and available as an ebook for the first time—a timeless, beloved book on how to effectively communicate with your child from the #1 New York Times bestselling authors.

Internationally acclaimed experts on communication between parents and children, Adele Faber and Elaine Mazlish “are doing for parenting today what Dr. Spock did for our generation” (Parent Magazine).  Now, this bestselling classic includes fresh insights and suggestions as well as the author’s time-tested methods to solve common problems and build foundations for lasting relationships, including innovative ways to:
·      Cope with your child's negative feelings, such as frustration, anger, and disappointment
·      Express your strong feelings without being hurtful
·      Engage your child's willing cooperation
·      Set firm limits and maintain goodwill
·      Use alternatives to punishment that promote self-discipline
·      Understand the difference between helpful and unhelpful praise
·      Resolve family conflicts peacefully

Enthusiastically praised by parents and professionals around the world, the down-to-earth, respectful approach of Faber and Mazlish makes relationships with children of all ages less stressful and more rewarding. 

Geekonomics: The Real Cost of Insecure Software (paperback)
Geekonomics: The Real Cost of Insecure Software (paperback) (by David Rice)

The Real Cost of Insecure Software   •   In 1996, software defects in a Boeing 757 caused a crash that killed 70 people… •   In 2003, a software vulnerability helped cause the largest U.S. power outage in decades… •   In 2004, known software weaknesses let a hacker invade T-Mobile, capturing everything from passwords to Paris Hilton’s photos… •   In 2005, 23,900 Toyota Priuses were recalled for software errors that could cause the cars to shut down at highway speeds… •   In 2006 dubbed “The Year of Cybercrime,” 7,000 software vulnerabilities were discovered that hackers could use to access private information… •   In 2007, operatives in two nations brazenly exploited software vulnerabilities to cripple the infrastructure and steal trade secrets from other sovereign nations…
Software has become crucial to the very survival of civilization. But badly written, insecure software is hurting people–and costing businesses and individuals billions of dollars every year. This must change. In Geekonomics, David Rice shows how we can change it.   Rice reveals why the software industry is rewarded for carelessness, and how we can revamp the industry’s incentives to get the reliability and security we desperately need and deserve. You’ll discover why the software industry still has shockingly little accountability–and what we must do to fix that.

Brilliantly written, utterly compelling, and thoroughly realistic, Geekonomics is a long-overdue call to arms. Whether you’re software user, decision maker, employee, or business owner this book will change your life…or even save it.

Orwell's Revenge: The 1984 Palimpsest
Orwell's Revenge: The 1984 Palimpsest (by Peter Huber)

Mark Zuckerberg's ‘A Year of Books’ Selection

George Orwell’s bleak visions of the future, one in which citizens are monitored through telescreens by an insidious Big Brother, has haunted our imagination long after the publication of 1984. Orwell’s dystopian image of the telescreen as a repressive instrument of state power has profoundly affected our view of technology, posing a stark confrontational question: Who will be master, human or machine? Experience has shown, however, that Orwell’s vision of the future was profoundly and significantly wrong: The conjunction of the new communications technologies has not produced a master-slave relation between person and computer, but rather exciting possibilities for partnership.

In an extraordinary demonstration of the emerging supermedium's potential to engender new forms of creativity, Huber’s book boldly reimagines 1984 from the computer's point of view. After first scanning all of Orwell’s writings into his personal computer, Huber used the machine to rewrite the book completely, for the most part using Orwell’s own language. Alternating fiction and non-fiction chapters, Huber advances Orwell’s plot to a surprising new conclusion while seamlessly interpolating his own explanations and arguments. The result is a fascinating utopian work which envisions a world at our fingertips of ever-increasing information, equal opportunity, and freedom of choice.

How Music Works
How Music Works (by David Byrne)

How Music Works is David Byrne's buoyant celebration of a subject he has spent a lifetime thinking about. Equal parts historian and anthropologist, raconteur and social scientist, Byrne draws on his own work over the years with Talking Heads, Brian Eno, and his myriad collaborators - along with journeys to Wagnerian opera houses, African villages, and anywhere music exisits - to show that music - making is not just the act of a solitary composer in a studio, but rather a logical, populist, and beautiful result of cultural circumstance. A brainy, irresistible adventure, How Music Works is an impassioned argument about music's liberating, life - affirming power.

Retromania: Pop Culture's Addiction to Its Own Past
Retromania: Pop Culture's Addiction to Its Own Past (by Simon Reynolds)

One of The Telegraph's Best Music Books 2011

We live in a pop age gone loco for retro and crazy for commemoration. Band re-formations and reunion tours, expanded reissues of classic albums and outtake-crammed box sets, remakes and sequels, tribute albums and mash-ups . . . But what happens when we run out of past? Are we heading toward a sort of culturalecological catastrophe where the archival stream of pop history has been exhausted?

Simon Reynolds, one of the finest music writers of his generation, argues that we have indeed reached a tipping point, and that although earlier eras had their own obsessions with antiquity―the Renaissance with its admiration for Roman and Greek classicism, the Gothic movement's invocations of medievalism―never has there been a society so obsessed with the cultural artifacts of its own immediate past. Retromania is the first book to examine the retro industry and ask the question: Is this retromania a death knell for any originality and distinctiveness of our own?

Superforecasting: The Art and Science of Prediction
Superforecasting: The Art and Science of Prediction (by Philip E. Tetlock, Dan Gardner)

A New York Times Bestseller
An Economist Best Book of 2015

"The most important book on decision making since Daniel Kahneman's Thinking, Fast and Slow."
—Jason Zweig, The Wall Street Journal
 
Everyone would benefit from seeing further into the future, whether buying stocks, crafting policy, launching a new product, or simply planning the week’s meals. Unfortunately, people tend to be terrible forecasters. As Wharton professor Philip Tetlock showed in a landmark 2005 study, even experts’ predictions are only slightly better than chance. However, an important and underreported conclusion of that study was that some experts do have real foresight, and Tetlock has spent the past decade trying to figure out why. What makes some people so good? And can this talent be taught?
 
In Superforecasting, Tetlock and coauthor Dan Gardner offer a masterwork on prediction, drawing on decades of research and the results of a massive, government-funded forecasting tournament. The Good Judgment Project involves tens of thousands of ordinary people—including a Brooklyn filmmaker, a retired pipe installer, and a former ballroom dancer—who set out to forecast global events. Some of the volunteers have turned out to be astonishingly good. They’ve beaten other benchmarks, competitors, and prediction markets. They’ve even beaten the collective judgment of intelligence analysts with access to classified information. They are "superforecasters."
 
In this groundbreaking and accessible book, Tetlock and Gardner show us how we can learn from this elite group. Weaving together stories of forecasting successes (the raid on Osama bin Laden’s compound) and failures (the Bay of Pigs) and interviews with a range of high-level decision makers, from David Petraeus to Robert Rubin, they show that good forecasting doesn’t require powerful computers or arcane methods. It involves gathering evidence from a variety of sources, thinking probabilistically, working in teams, keeping score, and being willing to admit error and change course. Superforecasting offers the first demonstrably effective way to improve our ability to predict the future—whether in business, finance, politics, international affairs, or daily life—and is destined to become a modern classic.

From the Hardcover edition.

The Origins Of The Second World War
The Origins Of The Second World War (by A.J.P. Taylor)

THIS BOOK IS IN STOCK & WILL SHIP SAME DAY!(MISSING DESK JACKET) A BOOK WITH OBVIOUS WEAR. MAY HAVE SOME DAMAGE TO THE COVER OR BINDING BUT INTERGRITY IS STILL INTACT. THERE MIGHT BE WRITING, NO MISSING PAGES OR ANYTHING THAT WOULD COMPROMISE THE LEGIBILITY OR UNDERSTANDING OF THE TEXT.

Кормя двуглавого орла… Литература и государственная идеология в России в последней трети XVIII - первой трети XIX века
Кормя двуглавого орла… Литература и государственная идеология в России в последней трети XVIII - первой трети XIX века (by Зорин, Андрей)

Shadow Cold War: The Sino-Soviet Competition for the Third World (The New Cold War History)
Shadow Cold War: The Sino-Soviet Competition for the Third World (The New Cold War History) (by Jeremy Friedman)

The conflict between the United States and the Soviet Union during the Cold War has long been understood in a global context, but Jeremy Friedman's Shadow Cold War delves deeper into the era to examine the competition between the Soviet Union and the People's Republic of China for the leadership of the world revolution. When a world of newly independent states emerged from decolonization desperately poor and politically disorganized, Moscow and Beijing turned their focus to attracting these new entities, setting the stage for Sino-Soviet competition. Based on archival research from ten countries, including new materials from Russia and China, many no longer accessible to researchers, this book examines how China sought to mobilize Asia, Africa, and Latin America to seize the revolutionary mantle from the Soviet Union. The Soviet Union adapted to win it back, transforming the nature of socialist revolution in the process. This groundbreaking book is the first to explore the significance of this second Cold War that China and the Soviet Union fought in the shadow of the capitalist-communist clash.

The Shape of the New: Four Big Ideas and How They Made the Modern World
The Shape of the New: Four Big Ideas and How They Made the Modern World (by Scott L. Montgomery, Daniel Chirot)

This panoramic book tells the story of how revolutionary ideas from the Enlightenment about freedom, equality, evolution, and democracy have reverberated through modern history and shaped the world as we know it today.

A testament to the enduring power of ideas, The Shape of the New offers unforgettable portraits of Adam Smith, Thomas Jefferson, Alexander Hamilton, Charles Darwin, and Karl Marx--heirs of the Enlightenment who embodied its highest ideals about progress--and shows how their thoughts, over time and in the hands of their followers and opponents, transformed the very nature of our beliefs, institutions, economies, and politics. Yet these ideas also hold contradictions. They have been used in the service of brutal systems such as slavery and colonialism, been appropriated and twisted by monsters like Stalin and Hitler, and provoked reactions against the Enlightenment's legacy by Islamic Salafists and the Christian Religious Right.

The Shape of the New argues that it is impossible to understand the ideological and political conflicts of our own time without familiarizing ourselves with the history and internal tensions of these world-changing ideas. With passion and conviction, it exhorts us to recognize the central importance of these ideas as historical forces and pillars of the Western humanistic tradition. It makes the case that to read the works of the great thinkers is to gain invaluable insights into the ideas that have shaped how we think and what we believe.

Why Did Europe Conquer the World? (The Princeton Economic History of the Western World)
Why Did Europe Conquer the World? (The Princeton Economic History of the Western World) (by Philip T. Hoffman)

Between 1492 and 1914, Europeans conquered 84 percent of the globe. But why did Europe establish global dominance, when for centuries the Chinese, Japanese, Ottomans, and South Asians were far more advanced? In Why Did Europe Conquer the World?, Philip Hoffman demonstrates that conventional explanations--such as geography, epidemic disease, and the Industrial Revolution--fail to provide answers. Arguing instead for the pivotal role of economic and political history, Hoffman shows that if certain variables had been different, Europe would have been eclipsed, and another power could have become master of the world. Hoffman sheds light on the two millennia of economic, political, and historical changes that set European states on a distinctive path of development, military rivalry, and war. This resulted in astonishingly rapid growth in Europe's military sector, and produced an insurmountable lead in gunpowder technology. The consequences determined which states established colonial empires or ran the slave trade, and even which economies were the first to industrialize. Debunking traditional arguments, Why Did Europe Conquer the World? reveals the startling reasons behind Europe's historic global supremacy.

History's People: Personalities and the Past (CBC Massey Lectures)
History's People: Personalities and the Past (CBC Massey Lectures) (by Margaret MacMillan)

In History’s People internationally acclaimed historian Margaret MacMillan gives her own personal selection of figures of the past, women and men, some famous and some little-known, who stand out for her. Some have changed the course of history and even directed the currents of their times. Others are memorable for being risk-takers, adventurers, or observers. She looks at the concept of leadership through Bismarck and the unification of Germany; William Lyon MacKenzie King and the preservation of the Canadian Federation; Franklin Delano Roosevelt and the bringing of a unified United States into the Second World War. She also notes how leaders can make huge and often destructive mistakes, as in the cases of Hitler, Stalin, and Thatcher. Richard Nixon and Samuel de Champlain are examples of daring risk-takers who stubbornly went their own ways, often in defiance of their own societies. Then there are the dreamers, explorers, and adventurers, individuals like Fanny Parkes and Elizabeth Simcoe who manage to defy or ignore the constraints of their own societies. Finally, there are the observers, such as Babur, the first Mughal emperor of India, and Victor Klemperer, a Holocaust survivor, who kept the notes and diaries that bring the past to life.

Understanding Computation: From Simple Machines to Impossible Programs
Understanding Computation: From Simple Machines to Impossible Programs (by Tom Stuart)

Finally, you can learn computation theory and programming language design in an engaging, practical way. Understanding Computation explains theoretical computer science in a context you’ll recognize, helping you appreciate why these ideas matter and how they can inform your day-to-day programming.

Rather than use mathematical notation or an unfamiliar academic programming language like Haskell or Lisp, this book uses Ruby in a reductionist manner to present formal semantics, automata theory, and functional programming with the lambda calculus. It’s ideal for programmers versed in modern languages, with little or no formal training in computer science.Understand fundamental computing concepts, such as Turing completeness in languagesDiscover how programs use dynamic semantics to communicate ideas to machinesExplore what a computer can do when reduced to its bare essentialsLearn how universal Turing machines led to today’s general-purpose computersPerform complex calculations, using simple languages and cellular automataDetermine which programming language features are essential for computationExamine how halting and self-referencing make some computing problems unsolvableAnalyze programs by using abstract interpretation and type systems

Agile!: The Good, the Hype and the Ugly
Agile!: The Good, the Hype and the Ugly (by Bertrand Meyer)

Are you attracted by the promises of agile methods but put off by the fanaticism of many agile texts? Would you like to know which agile techniques work, which ones do not matter much, and which ones will harm your projects? Then you need Agile!: the first exhaustive, objective review of agile principles, techniques and tools.

Agile methods are one of the most important developments in software over the past decades, but also a surprising mix of the best and the worst. Until now every project and developer had to sort out the good ideas from the bad by themselves. This book spares you the pain. It offers both a thorough descriptive presentation of agile techniques and a perceptive analysis of their benefits and limitations.

Agile! serves first as a primer on agile development: one chapter each introduces agile principles, roles, managerial practices, technical practices and artifacts. A separate chapter analyzes the four major agile methods: Extreme Programming, Lean Software, Scrum and Crystal.

The accompanying critical analysis explains what you should retain and discard from agile ideas. It is based on Meyer’s thorough understanding of software engineering, and his extensive personal experience of programming and project management. He highlights the limitations of agile methods as well as their truly brilliant contributions ― even those to which their own authors do not do full justice.

Three important chapters precede the core discussion of agile ideas: an overview, serving as a concentrate of the entire book; a dissection of the intellectual devices used by agile authors; and a review of classical software engineering techniques, such as requirements analysis and lifecycle models, which agile methods criticize.

The final chapters describe the precautions that a company should take during a transition to agile development and present an overall assessment of agile ideas.

This is the first book to discuss agile methods, beyond the brouhaha, in the general context of modern software engineering. It is a key resource for projects that want to combine the best of established results and agile innovations.      

Peopleware: Productive Projects and Teams
Peopleware: Productive Projects and Teams (by Tom DeMarco, Tim Lister)

  Few books in computing have had as profound an influence on software management as Peopleware . The unique insight of this longtime best seller is that the major issues of software development are human, not technical. They’re not easy issues; but solve them, and you’ll maximize your chances of success.   “Peopleware has long been one of my two favorite books on software engineering. Its underlying strength is its base of immense real experience, much of it quantified. Many, many varied projects have been reflected on and distilled; but what we are given is not just lifeless distillate, but vivid examples from which we share the authors’ inductions. Their premise is right: most software project problems are sociological, not technological. The insights on team jelling and work environment have changed my thinking and teaching. The third edition adds strength to strength.” — Frederick P. Brooks, Jr., Kenan Professor of Computer Science, University of North Carolina at Chapel Hill, Author of The Mythical Man-Month and The Design of Design
“Peopleware is the one book that everyone who runs a software team needs to read and reread once a year. In the quarter century since the first edition appeared, it has become more important, not less, to think about the social and human issues in software develop¿ment. This is the only way we’re going to make more humane, productive workplaces. Buy it, read it, and keep a stock on hand in the office supply closet.” —Joel Spolsky, Co-founder, Stack Overflow
“When a book about a field as volatile as software design and use extends to a third edition, you can be sure that the authors write of deep principle, of the fundamental causes for what we readers experience, and not of the surface that everyone recognizes. And to bring people, actual human beings, into the mix! How excellent. How rare. The authors have made this third edition, with its additions, entirely terrific.” —Lee Devin and Rob Austin, Co-authors of The Soul of Design and Artful Making   For this third edition, the authors have added six new chapters and updated the text throughout, bringing it in line with today’s development environments and challenges. For example, the book now discusses pathologies of leadership that hadn’t previously been judged to be pathological; an evolving culture of meetings; hybrid teams made up of people from seemingly incompatible generations; and a growing awareness that some of our most common tools are more like anchors than propellers. Anyone who needs to manage a software project or software organization will find invaluable advice throughout the book.  

Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days (by Jake Knapp, John Zeratsky, Braden Kowitz)

NEW YORK TIMES BESTSELLER
WALL STREET JOURNAL BESTSELLER

“Sprint offers a transformative formula for testing ideas that works whether you’re at a startup or a large organization. Within five days, you’ll move from idea to prototype to decision, saving you and your team countless hours and countless dollars. A must read for entrepreneurs of all stripes.” —Eric Ries, author of The Lean Startup

From three partners at Google Ventures, a unique five-day process for solving tough problems, proven at more than a hundred companies.

Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution?

Now there’s a surefire way to answer these important questions: the sprint. Designer Jake Knapp created the five-day process at Google, where sprints were used on everything from Google Search to Google X. He joined Braden Kowitz and John Zeratsky at Google Ventures, and together they have completed more than a hundred sprints with companies in mobile, e-commerce, healthcare, finance, and more.

A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It’s for anyone with a big opportunity, problem, or idea who needs to get answers today.

Priceless: The Myth of Fair Value (and How to Take Advantage of It)
Priceless: The Myth of Fair Value (and How to Take Advantage of It) (by William Poundstone)

Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination.

In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.

The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies (by Chet Holmes)

Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference.

The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve—sales, marketing, management, and more.

Мы
Мы (by Замятин, Евгений Иванович)

«Мы» — роман-антиутопия Евгения Замятина с элементами сатиры (1920). Действие разворачивается приблизительно в тридцать втором веке[1]. Этот роман описывает общество жёсткого тоталитарного контроля над личностью (имена и фамилии заменены буквами и номерами, государство контролирует даже интимную жизнь), идейно основанное на тейлоризме, сциентизме и отрицании фантазии, управляемое «избираемым» на безальтернативной основе «Благодетелем».

Тихий дон
Тихий дон (by Шолохов, Михаил Александрович)

Роман-эпопея Михаила Шолохова «Тихий Дон» – одно из наиболее значительных, масштабных и талантливых произведений русскоязычной литературы, принесших автору Нобелевскую премию. Действие романа происходит на фоне важнейших событий в истории России первой половины ХХ века – революции и Гражданской войны, поменявших не только древний уклад донского казачества, к которому принадлежит главный герой Григорий Мелехов, но и судьбу, и облик всей страны. В этом грандиозном произведении нашлось место чуть ли не для всего самого увлекательного, что может предложить читателю художественная литература: здесь и великие исторические реалии, и любовные интриги, и описания давно исчезнувших укладов жизни, многочисленные героические и трагические события, созданные с большой художественной силой и мастерством, тем более поразительными, что Михаилу Шолохову на момент создания первой части романа исполнилось чуть больше двадцати лет.

Судьба человека
Судьба человека (by Шолохов, Михаил Александрович)

"Судьба человека" М.А.Шолохова (1905—1984) рассказывает о русском солдате, которого война подвергла страшным испытаниям, лишила дома и семьи, бросила в концлагерь. Но судьба не сломила его дух - он выжил, отстоял свое право быть человеком, сохранил способность любить...

Master of Formalities
Master of Formalities (by Scott Meyer)

Кот ушел, а улыбка осталась
Кот ушел, а улыбка осталась (by Данелия, Георгий Николаевич)

Георгий Данелия, постановщик таких, как теперь говорят, «культовых» фильмов, как «Сережа», «Я шагаю по Москве», «Тридцать три», «Не горюй», «Мимино», «Афоня», «Осенний марафон», «Кин-дза-дза» – всех не перечислить, написал третью книгу – продолжение книг «Безбилетный пассажир» и «Тостуемый пьет до дна», – в которой продолжает повествование о фильмах «Паспорт», «Настя», «Орел и решка», «Фортуна».Он рассказывает нам маленькие истории-воспоминания, то очень смешные, то с тенью грусти – так похожие на его фильмы.